Instagram Reels vs. TikTok: which is the best short-form video platform?
Sprout Social
MARCH 31, 2022
Skits and memes. TikTok’s emphasis on community and sharing empowers brands to make connections with customers while also showing off products in action. Highlight collaborators and influencers. Access to a sound library. Product showcases, reviews and recommendations. How-tos and tutorials. Explainer videos.
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