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How to Promote Non-Visual Brands on Instagram

Pixlee

Conversely, non-visual brands, like insurance, software, and other similarly abstract brands can struggle with Instagram as a channel. It is easier for a fashion or sporting goods company to think and decide what type of content to post. For example, pet insurance company Trupanion helps protect their customers’ best fuzzy friends.

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Retailers and the rising trend of sustainability: what marketers need to know

Sprout Social

As of April 21, 2020, the total Twitter conversation volume around sustainability was upwards of 41,000 messages, with conversations including #SustainableFashion growing 7% from January to February. Because creating meaningful change means understanding the connection between farmers and fashion, between chemicals and clean water.

Retail 104
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16 unexpected ways to use WhatsApp for business

Sprout Social

Conversational marketing is on the rise, driven largely by consumers’ increasing expectations for convenience and tailored digital experiences. In fact, 90% of global consumers say they’ll spend more with companies that personalize the service they offer. . Improve the customer experience. Customer service.

Banking 133
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

link] [link] Jason Never underestimate how far showing a little humanity instead of towing the company line can go towards setting things right. From a PR standpoint, I see companies and people time and again fail to embrace the cardinal rule of admitting mistakes to the highest degree possible. What BP Can Learn From the Umpire.

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The Hidden Environmental Costs of Downsizing an Office: What We Learned

Hootsuite

More than 20% of the workforce could work remotely three to five days a week as effectively as from an office, according to research from McKinsey & Company —meaning that 3x to 4x as many people could continue working from home as were doing so before the pandemic. Fewer commuters. Less offices. It’s win-win, right?

Cost 114
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How to Make Video Testimonials That Boost Sales

Pixlee

With the rise of short-form videos on social media, 86% of businesses are already using video as a marketing tool, and including a video on a company landing page can increase conversion by up to 80%. . Customer acquisition is an ever-changing process that brands in all industries are striving to perfect.

Video 52
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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

It takes a community to build a community. So much of building a community requires understanding people and engaging with them. Now you may wonder, “ How do we build a community? Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. According to Tom Grant , Ph.D, You expand it.”

Twitter 196