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How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. ” -@sdgully ( tweet this ).

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10 Tips to Build Better Converting Twitter Traffic

Sprout Social

Twitter found that Tweets without a hashtag or mention generate 23% more clicks. The educated theory behind this case study is that both hashtags and mentions are clickable, so they may steal some clicks that could go to your link. Move your hashtag and mentions to the end of the Tweet after the link.

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A Brand's Guide to Unsplash: How to Unlock the Next Big Visual Marketing Channel

Buffer Social

Organic posting on Unsplash As you might have seen, many brands are uploading their own curated photos to Unsplash, contributing great, free photography to the Unsplash system. When possible, list trending hashtags. This has happened through organic posting and through paid advertising with Unsplash for Brands.

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How Two Brands Generate Hundreds of Thousands in Revenue on Social Media, Big News from Twitter, New LinkedIn Ad Formats, and More!

Buffer Social

Hailley : Welcome to episode #113, I’m Hailley Griffis and this week we’re bringing you the latest and greatest in the world of social media and and marketing, starting with a couple of case studies on how two companies used social media to generate hundreds of thousands of dollars in sales, plus some big news from Twitter.

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Women in Blogging: 125 Fearless Female Bloggers

Kikolani

Alexa is a social media, web, and ecommerce content curator who strives to cut through the noise while having fun. Her blog, Web Content Curator , covers blogging, book reviews, social media, and more. Her blog, She Geeks , covers education, mobile, social media, web, and technology. Follow her @adriarichards on Twitter.

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Ultimate Guide to Social Media Marketing

Sprout Social

As a result, one of Twitter’s main uses for marketers is curation. You need to be up to date on what’s happening in Twitter world such as trending topics and popular hashtags. Make a list of the top 5-10 hashtags in your industry and schedule at least two Tweets a day that incorporate them.

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The Five Best Pinterest and Instagram Marketing Tools

Webbiquity SMM

Increasing use of mobile devices combined with the popularity of “snackable” information have made visual content an increasingly important component of content marketing. But savvy B2B marketers increasingly see its value for promoting infographics, blog posts, videos, presentations, and case studies.

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