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Top Social Media Case Studies of 2012

The Realtime Report

What were the most popular social media case studies in 2012? While Adidas had presence on all official signage, Nike stole the show by outfitting hundreds of individual athletes, and using relevant messaging through commercials and the #findyourgreatness Twitter hashtag.

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Case Study and Lessons Learned: App Product Launch and Awareness

Akamai Marketing

Case Study #2: Community Driven Product Launch. At a City of Honolulu sponsored hackathon, a citizen developed a mobile app, DaBus, which adds functionality to the bus system with GPS tracking and to the minute updates on bus schedules and locations. Background: . Media Coverage: .

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5 best TikTok marketing agencies in 2023

Sprout Social

In this article, we’ll walk through case studies from top certified TikTok marketing agencies to show how they use TikTok to grow their clients’ brands, building a business case for more agencies to expand their services. 5 top TikTok marketing agencies (with case studies). Case study: ASO.

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Online & mobile disaster relief efforts for Japan

SocialFish

There was a question on an ASAE listserve last week from a Japanese AMC looking for online/mobile examples of what associations and nonprofits could do to help with Japanese relief efforts following the earthquake a couple of weeks ago. Here’s a nice reminder of how mobile apps can help (got a flashlight app on your phone?

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Realtime Olympics: 60% of London 2012 Visits Came Via Mobile; Facebook Was 2nd Highest Traffic Source

The Realtime Report

A new compilation of stats from the 2012 Olympic Games reveals that 60% of visits to the official London 2012 Games website and apps came from mobile devices. There were realtime web scoreboards for all 302 events, and realtime results and live torch relay tracking on the mobile apps. million tweets for 204 teams on desktop and mobile.

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4 Ways This Big Brand Blew It on Twitter

Convince & Convert

T-Mobile crossed that line. Evidently, T-Mobile was strategically eavesdropping on this thread, and proactively reached out to dissatisfied tweeters: @LachonPhillips On #teammagenta you wouldn’t have to put up with that. Matt M — T-Mobile (@TMobile) September 20, 2013. T-Mobile (@TMobile) September 20, 2013.

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A PSA From The TSA On Instagram: #TSACatch Shows Photos Of What Not To Pack

Convince & Convert

Each confiscated item is featured on the TSA’s Instagram and Twitter accounts with a dedicated hashtag, #TSACatch. The My TSA Mobile App helps to answer those questions and more. The photos are shared with a caption that includes the airport they were confiscated, plus relevant tips or stats. There’s an app for that.

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