article thumbnail

A Brief Introduction to The New Community Rules: Marketing on the.

Techipedia: Tamar Weinberg

The New Community Rules talks about the important role social media has begun playing in our lives. You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. How do you do #1? The best part?

article thumbnail

UberMedia, Mixx, And Twitter | Small Business Mavericks

Small Business Mavericks

And any competing microblogging service is going to have an uphill battle against Twitter. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? About Us What’s a Maverick? There are some big variables there. You must be logged in to post a comment.

article thumbnail

Enterprise 2.0 Isn’t About Social Business, It’s Just About Business

Social Media Strategery

.” She went on to say that instead of talking about social media, social business, building communities and why your organization needs to use blogs, wikis, and microblogging, you should be talking about increasing sales, increasing productivity, and cutting costs. For you, building communities might be the goal.

Yammer 132
article thumbnail

Social Media for Non-Profits: How One Small Charity Makes it Work

Techipedia: Tamar Weinberg

Epic Change decided to dabble in social media, because as Stacey says, it was “a way to cultivate a community of support for Epic Change.&# More importantly, Epic Change has a mission to empower individuals to tell stories in order to acquire financial resources to make positive change in their communities. Why social media?

article thumbnail

The Lance Armstrong Effect

Twist Image

Due to the rise of social media, consumers have an expectation that companies will not only respond to their needs, but become active participants in the global community. Armstrong's current situation could well become the social media case study to end all social media case studies. communications.

article thumbnail

Koka Sexton dot Com

Koka Sexton

How Companies Use Twitter to Bolster Their Brands From BusinessWeek: Good article that is part of Business Week’s CEO Guide to Microblogging. 18 Ways To Engage Users Online (A Guide for Community Managers) From Angela Connor: A Free PDF ebook with advice on how to get people to engage and interact with your community.

article thumbnail

Corporate Social Media Reading List

Koka Sexton

How Companies Use Twitter to Bolster Their Brands From BusinessWeek: Good article that is part of Business Week’s CEO Guide to Microblogging. 18 Ways To Engage Users Online (A Guide for Community Managers) From Angela Connor: A Free PDF ebook with advice on how to get people to engage and interact with your community.

List 96