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Is a Discord community right for your brand?

Sprout Social

So, how do you get started and what role should Discord serve in your audience engagement strategy? Discord is not a traditional social media platform. Instead, it is a community platform. Brands on Discord should focus on two things. Are there avid fans of your brand? A Discord server is a hub.

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4 Emerging Social Media Trends to Watch in 2020

Social Media Strategies Summit

In 2019 we saw several social platforms grow and continue to mature – from industry giants like Facebook and Instagram to emerging platform TikTok and more niche sites like Pinterest. This trend toward growth and diversity means that no one social platform or channel can be ignored. Source: Facebook Groups.

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Responsibility for Social Goes Beyond Content Teams

Convince & Convert

Brands are revisiting social media as a community-building tool, rather than a marketing platform. And it irritates me, frankly, that social media engagement has been boiled down to just retweets and likes on our posts or how many screenshots are taken of our snaps. But do you know what caught their attention?

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Beyond integrations, Sprout’s focus on partnership adds value for our customers

Sprout Social

It’s a common and necessary inquiry for any brand or agency selecting a software vendor, particularly in the marketing technology space. The results will be not only more successful utilization of the Sprout platform, but more compelling community conversations and engagements across your social channels.

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How To Use Customer Insight To Power Your Business

The Realtime Report

Exploring human reactions and thoughts about your products or services is essential if you are to maintain brand relevance. If you don’t have a collection of customer feedback methods, you won’t be able to use it to help further the aspirations of your brand. Research is conducted using community platforms or on a one-to-one basis.

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Responsibility for Social Goes Beyond Content Teams

Convince & Convert

Brands are revisiting social media as a community-building tool, rather than a marketing platform. And it irritates me, frankly, that social media engagement has been boiled down to just retweets and likes on our posts or how many screenshots are taken of our snaps. But do you know what caught their attention?

Team 100
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What is a brand community and how to build a successful one

Sprout Social

If you’re looking for ways to strengthen your brand and have better conversations with your customers, you need to build a brand community. Brand communities rally your most loyal customers in one place, which is a massive win for any brand. What is a brand community?