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Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

Each element has its own chapter: F ocus, L anguage and Content, I ncentives & Motivations & Outreach, R ules Guidelines & Rituals, T ools. I particularly appreciated the process of the FLIRT model. Understanding the needs of humans, rather than computers is the essence of Wikibrand success.

Review 142
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Why Writing a Corporate Blog Can Be Fun (and Profitable Too)

Debbie Weil

I love her observation that "the networking goes on in the sidebar, too" through a carefully selected blogroll. So suddenly I’m a corporate blogger, no matter that the term conjures up savvy 20-somethings in the marketing departments of big national companies. Read on for the dirt on corporate blogging. Then another.

Blogroll 156
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Google javascript Changes Put Publishers in Violation of Sponsored.

Adam Sherk

What Google doesn’t want is for those links to have SEO value, which is why their guidelines dictate that paid links are coded in a way that they will not pass PageRank. Previously, sponsored links in JavaScript such as those in the example above could not be read by crawlers and thus were in compliance with Google’s guidelines.

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Powwowing With Pepco on Social Media

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand. Read All About It!

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Measurement… Supplemented

Waxing UnLyrical

I want to emphasize the fact that CRN’s selection process for the SMAB was very carefully done to bring in credible voices who are very familiar with the FTC guidelines. decision on what to measure will be unique to each company. They fully disclosed their participation in our campaign as our SMAB. Read All About It!

Postrank 151
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How To Get Your Blog Project Approved

Waxing UnLyrical

Our community was now creating the bulk of our content. Control Guidelines and comment moderation can keep your blog from descending into chaos. Fears about the types of comments that could appear on our blog seemed to be quelled by the fact that I was going to moderate the site and post a set of participation guidelines.

Project 170
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Why Social Media is Scary | Social Media Strategery

Social Media Strategery

Development Social Media Why Social Media is Scary Sun, Jan 11, 2009 Best Of , Social Media As one of my company’s social media leads, I’ve had the opportunity to speak with a wide range of people about social media. Many companies still ban access to Facebook or LinkedIn on company time. Government 2.0