Sherrilynne Starkie

JUNE 9, 2013

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. Our analysis showed that although the follower numbers kept growing, this client was failing to reach the real key influencers of its community. Measuring online influence. Related articles.

Analytics 380

Analytics Social Capital Klout Analysis 380

Janet Fouts

OCTOBER 29, 2012

Lots of people will tell you ”Social Media Influencers” are the key to social media marketing but what does that really mean? Is influence based on number of connections? You may want to start by searching only blogs, or only Twitter or videos for example. Klout , Peer Index or Kred score?

Influencer 135

Influencer Klout URL Social Media 135

Twist Image

AUGUST 10, 2012

It's a great blog headline that will get a lot of attention, right? The Harvard Business Review had a blog post today titled, Marketing Is Dead , written by Bill Lee. This is what the article says: "Traditional marketing - including advertising, public relations, branding and corporate communications - is dead.

Crowdsourcing 110

Crowdsourcing Marketing Social Capital Collaboration 110

Sprout Social

NOVEMBER 18, 2020

That lack of communication is a problem for us as marketers—and all of us need to make it our problem. H alf of consumers say they want brands to use social media to share the specific details of their social justice commitments, including proactive updates on the progress they’re making. Hear me out….

Activities 108

Activities Brands Social Capital Compete 108

Convince & Convert

NOVEMBER 1, 2011

You have to keep up your blog. You and I have the rare luxury of doing this for a living, but take an average marketing director or average CEO. There’s a lot of conversation these days about influence or outreach and Klout , with Klout’s new algorithm change recently. You’re an author. ” Brian: Right.

Klout 122

Klout Social Capital Influencer Social Graph 122

Convince & Convert

FEBRUARY 19, 2016

This is episode one of my new show: Marketing Marvels. There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions. To subscribe to the show go to [link] ).

Influencer 60

Influencer Marketing How To Report 60

Convince & Convert

JUNE 22, 2010

The problems with that are clearly one of culture (truly believing that every customer is a reporter), and of definition (thinking that social media is somehow driven by Twitter and Facebook). Too many companies are “experimenting&# with social media because they feel they have to, not because they want to do so.

Social Media 132

Social Media B2B Company Consultant 132