Sprout Social

JANUARY 12, 2022

Positive comments. Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. Good question! That’s because social comments are unfiltered and authentic. Boost positive social comments and customer stories. Shout-outs. The reality?

Conversation 136

Conversation Review Marketing How To 136

Twist Image

NOVEMBER 12, 2010

Bazaarvoice says that between 75% - 80% of all online shoppers read online customer reviews (or peer reviews). Leveraging Social Media, some brands are getting a semblance of engagement, but community (real community) is not happening all that often. If I Blog, then you comment and I respond, that's not community.

Bazaarvoice 108

Bazaarvoice iPad Marketing Loyalty 108

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Respond to comments (helpfully and appropriately). Answer questions in your blog posts. Build your email subscriber list.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Laurel Papworth

NOVEMBER 5, 2009

I spoke at Media140 Sydney – I want to highlight some of the “arguments&# used against social media by the panels, also focus on Everybody co-creating The Human Narrative and the diminishing role of journalists who take news from one part of the community and deliver it to another part: It’s not YOUR content. It’s our content.

Journal 102

Journal Social Media Twitter Bazaarvoice 102

Convince & Convert

AUGUST 2, 2012

” Or if it was some community manager that said, “Oh, holy crap, Peter Shankman just tweeted us,” or, if it was someone in marketing or PR that happened to latch on the opportunity. I will comment in agreement. I wonder if it was someone in customer service that said, “Hey, look. Tune in for that. Jay : Uh-oh.

Social Media 115

Social Media Groups Groups Team 115

Webbiquity SMM

SEPTEMBER 12, 2011

Still, questions remain: how do I use social media most effectively across the enterprise? Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. Cohen describes how GE found success with a private social media community.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Convince & Convert

SEPTEMBER 21, 2010

The feeling of community, and “we’re all in this together&# is slipping away. The best sessions I saw this year were at Get Ready to Live , a one day “shadow conference&# put on by BazaarVoice , BlueClover , and Chris Brogan. Thanks for the great comment. Thanks for the great comment.

Social Media 126

Social Media Strategy Conference Eventful 126