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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

Positive comments. Good question! Food for thought: recent research from Bazaarvoice notes that recommendations from everyday social media users (36%) are the most meaningful to consumers, handily beating out influencers and even subject matter experts. That’s because social comments are unfiltered and authentic.

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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

If people are searching for your brand online with questions, you’d better have useful and engaging answers for them—because if you don’t, your competition surely will. Don’t be nervous about opening up your site to user comments and feedback, because honestly…most reviews are good reviews.

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers.

ROI 191
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The Social Media ROI Debate

Webbiquity SMM

determining which topics generate the highest traffic and comment activity on a company blog, what time of day is most productive for tweeting, etc.). Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink. Is the Wrong Question by Golden Practices Blog.

ROI 193
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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Still, questions remain: how do I use social media most effectively across the enterprise? Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. 9 Ways B2B Companies Can Use Location Based Services by Social Media B2B.

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Social Pros 7 – Cindy Kim, JDA Software

Convince & Convert

really asking the question, “What’s going to really work for. blogs and articles where you could comment and link back to our. Eric : I want to go back a couple of questions. Eric : This is a question I’ve heard many times, we hear from our customers. question is, “Should my sales guys be tweeting?”

Software 118
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The best sessions I saw this year were at Get Ready to Live , a one day “shadow conference&# put on by BazaarVoice , BlueClover , and Chris Brogan. Thanks for the great comment. Thanks for the great comment. But now, even the best content is beyond the official SXSW boundaries. And you and your guys need to be there.