Oktopost

NOVEMBER 28, 2022

In the world of B2B sales, this can be a complex and time-consuming task, as the buyer’s journey is often long and convoluted. Over 84% of B2B executives are using social media as a source for making a purchase decision, which shows that buyers are doing their research online before they make a commitment to a company.

B2B 87

B2B Metrics Engagement Data 87

Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. The biggest benefit for B2B companies is developing genuine relationships with your customers. .

B2B 122

B2B Communities Brands How To 122

Convince & Convert

NOVEMBER 6, 2017

When I speak with B2B companies about Facebook Live, they claim it’s only something for B2C companies and celebrities. In this article, I’ll reveal why B2B companies should go live on Facebook and share tips to get started. Any B2B brand trying to increase trust and awareness can and should go live on video. I disagree.

B2B 225

B2B Company Facebook Video 225

Sprout Social

JUNE 27, 2022

Can TikTok for B2B marketing unlock the same potential? Quite a few brands are trying to answer that question for themselves. Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. Published on Categories.

B2B 134

B2B Brands Marketing How To 134

Oktopost

AUGUST 27, 2020

When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. But, before we deep dive into social profiles let’s take a step back and realize why is influencer marketing booming for B2B marketing? How we picked our top 10 B2B influencers.

B2B 127

B2B Influencer LinkedIn SEO 127

Hootsuite

JULY 4, 2022

There’s one question we get asked ALL the time: Should my business be on TikTok? The short answer to this question is “yes.” Questions to ask yourself before joining TikTok. First up, take a look at the questions we put together to help you evaluate TikTok and decide whether you should give it a try or give it a pass.

Questions 104

Questions Banking Insurance HootSuite 104

Sprout Social

APRIL 26, 2023

But ramping up your content and LinkedIn marketing strategy on the platform will inevitably lead to questions in the effort to get it right. And one of the biggest questions we’ve seen about LinkedIn content is whether or not you should put links in your posts, or in the first comment. Comments vs. post? Impressions?

LinkedIn 104

LinkedIn Comments URL Engagement 104

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? The best way for B2B companies to build trust.

B2B 52

B2B Strategy Content Brands 52

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more. Why use social media for B2B marketing. Wondering if B2B social media marketing is right for your business?

B2B 98

B2B Social Media Tools Tips 98

Oktopost

SEPTEMBER 21, 2020

Another person is making negative comments about your company. In recent years, B2B marketers have started to see the value of social listening and incorporate it into their marketing strategy. The importance of social listening for B2B marketing. Lead identification.

B2B 91

B2B Sentiment Marketing Influencer 91

Webbiquity SMM

OCTOBER 17, 2023

Those are among the many questions answered in the Content Matters 2023 Report from WordPress VIP. LinkedIn is, of course, the top social media platform for B2B marketers. Social listening and responding to comments are among the easier tasks, making all the more surprising that nearly 40% of brands fail at brand monitoring.

Research 257

Research Report Social Media CPM 257

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

ROI 52

ROI B2B Social Media How To 52

Oktopost

FEBRUARY 28, 2022

Classically, an eNPS is a low-commitment form of feedback that asks your employees one simple question: “On a scale of 1-10, how likely are you to recommend working for our company to a friend or connection?” Instead, they put it into practice by asking readers to leave questions in the comments for the HubSpot team to respond to.

B2B 139

B2B Company Brands How To 139

Webbiquity SMM

FEBRUARY 8, 2011

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. So what’s next for B2B blogging? But time is running out to grab the best intellectual spots of turf on the B2B blogging landscape.

B2B 181

B2B Aggregage Trends Hubspot 181

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Subscribe to the comments for this post? Tweet This!

B2B 279

B2B Marketing Mobile CPM 279

Hootsuite

DECEMBER 9, 2020

Here are 5 questions to see how your approach compares. How are B2B organizations connecting their sales team to prospects without events and conferences? From a single dashboard you can plan and schedule content, respond to comments and @mentions, run ads, and measure performance. Save time on social media by using Hootsuite.

Questions 142

Questions Social Media Strategy Survey 142

Webbiquity SMM

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. Subscribe to the comments for this post? Both figures were up slightly, but similar to last year. Want to know more?

B2B 185

B2B Trends Marketing Technorati 185

Webbiquity SMM

MAY 9, 2023

These are among the key questions for marketers to ask when determining how best to reach their goals. Start with these questions to help create an effective plan of action. To track your engagement with your audience, monitor metrics like clicks, “likes,” shares, comments, and mentions. What is your main goal or goals?

Social Media 267

Social Media Tips HootSuite Marketing 267

Buzz Marketing for Technology

MARCH 11, 2010

To help achieve that goal, organizations now adopt formal processes that structure how the listen for mentions of their brands in Social Media and B2B Marketers are no different. Related posts: Social Media Budget Ratio in B2B Marketing In my new advisory role for the members of MENG. I often get asked the question – how do you.

B2B 206

B2B Social Media Radian6 Microblogging 206

Ari Herzog

AUGUST 8, 2012

That’s why in my books and lectures I emphasize that success on the social web is no longer in the form of B2B or B2C. Francois Gossieaux opened my eyes to the P2P model three years ago when he wrote about the similarities between B2B and B2C communities. Are B2B and B2C communities not meaningless? Got a question?

B2B 112

B2B Software Communities Review 112

Webbiquity SMM

OCTOBER 13, 2015

Brands know they can’t ignore these platforms (which is why 95% of B2B marketers have created corporate social media accounts) and the successful companies have figured out a way to effectively engage and build strong relationships with their customers. Social media has changed the way we interact with each other. The product?

B2B 100

B2B Marketing Exercises How To 100

Webbiquity SMM

AUGUST 17, 2011

Several great new features were recently added to the B2B Marketing Zone and Social Media Informer by co-founder Tony Karrer. Topics on B2B Marketing Zone include social media , inbound marketing and business blogging. You can still comment and interact with the content on the original site.

B2B 155

B2B Features Social Media Aggregator 155

Ignite Social Media

NOVEMBER 27, 2023

If the answer is no to any of those questions, it’s best to sit that trend out. But a B2B software company likely wouldn’t have an authentic way to engage with that meme. Engage with your audience: Comment on trending posts from your niche to organically connect with users interested in that topic.

Trends 167

Trends Social Media Brands Meme 167

Oktopost

OCTOBER 8, 2023

The impact of the economy has slowed down the pace of B2B sales, leaving sales teams wondering how to meet their KPIs. You should also engage in meaningful conversations by responding to comments, asking questions, and sharing your expertise.

B2B 133

B2B Education Meeting Engagement 133

Oktopost

OCTOBER 30, 2023

For this reason, utilizing intent data has become a pivotal strategy for B2B revenue teams, as more of their budgets become dedicated to generating new business. Despite its substantial potential for increasing closed-won opportunities, B2B revenue organizations often overlook one critical source of intent data : social media.

Data 126

Data B2B Notification Team 126

Oktopost

OCTOBER 28, 2021

Looking for B2B leads on social media? Having a distinct B2B sales advantage over your competitors in that environment can be challenging. To be successful in today’s B2B sales environment, having a strong social selling strategy is paramount to your company’s ability to drive results and generate ROI.

Tools 146

Tools B2B Price ROI 146

Webbiquity SMM

NOVEMBER 2, 2021

Once you’re following some important or helpful people, start commenting, retweeting, and otherwise sharing their content. Make sure that the comments or questions you’re posting are insightful and genuine. Ask a question to clarify someone’s process, or offer up your own helpful tip. Post About What Interests You.

Industry 235

Industry Social Media Tips Energy 235

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. With sales reps only having 5% of a customer’s time during their B2B buying journey, they have no choice but to pull out all the stops to get customers’ attention.

Examples 139

Examples B2B ROI Analytics 139

Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. It’s no wonder why 40% of B2B marketers say that LinkedIn is the most effective channel for finding and converting high-quality leads. Review of selected LinkedIn monitoring tools 1.

LinkedIn 52

LinkedIn Tools B2B Price 52

Oktopost

APRIL 26, 2021

B2B companies are especially guilty of this — but they don’t have to be. If a brand is just talking at you and you try to talk back to them and the brand doesn’t engage with a like or a comment, then that’s a problem. Those comments are going to stop because they realize that the brand doesn’t care.” .

Engagement 157

Engagement Social Media How To Hubspot 157

Oktopost

SEPTEMBER 28, 2020

Catch the conversation by searching for B2B Marketing Now and subscribing wherever you listen to podcasts. She’s an expert on all things B2B content marketing, and her strategic marketing insight has been featured in publications like Forbes, Business.com, Upwork.com, and Managers.org.uk.

LinkedIn 108

LinkedIn B2B How To Metrics 108

Pam Moore

SEPTEMBER 19, 2023

Hey Digital Marketing and B2B Sales Trailblazers! Whether you're rocking the digital waves, dancing with influencers, farming or hunting for new leads, or building a business empire, two mega-questions are knockin' at your door. If these questions have you missing a beat, it's time for a remix. If you don't, you should!

B2B 78

B2B Exercises Remix Team 78

Social Media Strategies Summit

NOVEMBER 12, 2020

For example, if you work with corporate professionals or service B2B clients, it’s sensible to invest time in LinkedIn. Ask Engaging Questions. Another aspect of engagement in regards to the social media algorithm is the number of comments on a single post. Every comment deserves a response. Source: IKEA Canada.

Small Business 233

Small Business Social Media Strategy Flipboard 233

Webbiquity SMM

OCTOBER 22, 2021

For example, if you intend to promote an ID scanner , defining your target audience will help you identify how they describe their problems, how the scanner will help, and any questions regarding your product. The post Five Tips for Promoting a Technology Solution On Social Media appeared first on B2B Marketing Blog | Webbiquity.

Social Media 205

Social Media Tips Metrics B2B 205

Ignite Social Media

DECEMBER 10, 2020

Before we dive into some real questions from marketers about community management, our community management leadership team compiled these five tips to apply to your brand strategy. Ensure your team is available and responsive to community conversations, including negative comments and concerns. Ok, not EVERY single comment.

Communities 176

Communities Social Media Tips B2B 176

Oktopost

JANUARY 8, 2022

That’s why we created this B2B social media photo size guide. Have any questions about how to properly size your B2B social media images? Ask in the comments below! Your pictures should not only look good, but also establish a cohesive message that aligns with your brand and marketing strategy.

Social Media 147

Social Media Guidelines B2B Embedding 147

Convince & Convert

APRIL 13, 2011

Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications. These are some of the questions my co-author Paul Gillin and I set out to answer in our new book Social Marketing to the Business Customer. And how do you measure success?

B2B 129

B2B Social Media Proposal Google Reader 129