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Metaverse dangers: How to protect brands from the dark side

Sprout Social

This type of identifying information is a gold mine for third-party data companies and marketers—and criminals who can collect, abuse and monetize the data. Someone could hack into an account to access personal messages, bank information, photos, avatars, NFTs and other digital assets. If you can’t afford it, you can’t participate.

Brands 118
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Powwowing With Pepco on Social Media

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand. These fine folk did: Jan.

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Enterprise 2.0: social scorecard and social media karma

Laurel Papworth

His company is ZevenSeas which wins points for having a cool name, I reckon. Before today, and probably still in many companies, the response to Badges for incentives would be met with a sneer and a “who gives a flying fig about stamps of approval?&#. This is a absolutely hideous yet interesting problem for me in communities.

Badge 108
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How to Get the Most Out of Virtual Events You Attend

agora pulse

Events that had virtual back-ups were also able to quickly pivot during lockdown periods with software company Salesforce shifting all their events online. Microsoft’s Build developer event also followed suit, with digitally-savvy companies working hard to maintain their revenue. Eagerly anticipated events have gone digital.

Eventful 153
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How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself

Techipedia: Tamar Weinberg

Thanks for sharing Any brand using social media needs to follow some type of guidelines to audit themselves. If you are AT&T and your avatar was the face of your CEO, you’re doing it wrong. People are following AT&T because they care about AT&T, not about some no-name behind the company. Thanks, Kwame.

Questions 277
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Blog World 2010 Recap – My Notes and Experiences

Kikolani

Adsense – if you’re positioning yourself or company, remove it. Southwest and Mashable created social media guidelines. Mashable has hired community managers to stay on top comments. Mashable and Social Media Examiner uses specific style / editorial guidelines. How do you control employees on social media?

Meeting 141
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Where Does 'Transparency' Fit In The New Social Media Marketing Model?

Diva Marketing Blog

Unlike most business strategies, social media is built on a culture that is developed by the people who are involved in digital communities. The concepts of transparency, authenticity, honesty and passion for the topic/brand have evolved as 'society norms' for communicating and forming relationships in the world of the social web.