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17 Tips for Writing Effective YouTube Descriptions

Hootsuite

An authentic brand voice will encourage the user engagement that gets your videos seen. They’re also indexed for Google’s mobile searches. It also includes musical metadata for increased discoverability. You’re writing for human beings too. In fact, YouTube penalizes descriptions that are just lists of SEO-optimized keywords.

YouTube 145
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Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

Webbiquity SMM

Mobile users in the Asia-Pacific region are driving much of this growth. A major home-goods retailer recently required some help authentically connecting with consumers in the Middle East and North Africa (MENA). The company replaced this English-language Open Graph metadata with Arabic content. billion active users worldwide.

Marketing 100
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Voice Search: 6 Invaluable SEO Strategies to Improve Your Rank

Pam Hughes

Voice search is more locally-driven: Mobile voice searches are three times more likely to be location-based than text searches. Instead, SEO success requires authenticity, the use of natural language, and valuable content. Schema markup is simply metadata: data about the information on your website. Be Mobile-Friendly.

SEO 68
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How to Optimize Your Content for Authorship Success

ProBlogger

We don’t need AuthorRank to tell us that. While Authorship may have lost that visual touch, this minor change was done in an effort to improve mobile search results. Metadata on Twitter. Twitter Cards enable you to attach media to Tweets that link your content: It’s social’s all-important metadata. Content Attribution.

Content 54
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Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

The mark consists of a blue geometric design consisting of two loops, and the word META in black.”). Trademark number 97097363. Goods and Services Description.

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Social Media Marketing Guide: Facebook

Little Web Giants

Some well-known public figures (celebrities, journalists and government officials) are verified by Facebook as having an authentic identity. There are also a number of optional (but recommended) metadata including og:audio, og:description, og:determiner, og:locale, og:locale:alternate, og:site_name, and og:video. Mobile Device User.

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Social Media Marketing Guide: Facebook

Little Web Giants

Some well-known public figures (celebrities, journalists and government officials) are verified by Facebook as having an authentic identity. There are also a number of optional (but recommended) metadata including og:audio, og:description, og:determiner, og:locale, og:locale:alternate, og:site_name, and og:video. Mobile Device User.