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How to reach younger consumers: 9 legacy brands adapting for new audiences

Sprout Social

Every generation has a different relationship with social , but regardless of age, there are some common factors all ages are looking for from brands: responsiveness, authenticity and entertaining content. But at the end of the day, everyone is seeking brand authenticity. They want businesses to be true genuine and true to themselves.

Brands 110
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How to Get More Views on TikTok: 14 Essential Strategies

Hootsuite

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. Save your money, and invest your time instead… into following these hot tips for building authentic, lasting engagement. Add hashtags to your videos. Hashtags are a powerful tool in your TikTok arsenal.

Strategy 140
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TikTok Engagement Rate Calculator & 9 Ways To Improve The Engagement

Keyhole.co

Advertising on TikTok is more authentic, fun, and trustworthy, compared to other social media channels. The best part of using TikTok is that you don’t need to create high-quality professionally filmed or edited videos. There are five distinct types of ads on TikTok: In-feed ads Branded hashtags TopView ads. Hashtag challenges.

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39 Instagram story ideas to boost engagement for your brand

Sprout Social

Use the link sticker we mentioned to link to blog posts, articles, data reports and more from your Story. In a digital world that craves authenticity, bringing your audience behind the scenes can make waves. Add custom birthday hashtag. Creating a hashtag for your brand enables fans to share their own user-generated content.

Instagram 122
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Authentic marketing myths and tips for getting it right

Sprout Social

“Authenticity”—there’s no question that it’s one of the biggest social media buzzwords. But don’t be fooled—authentic marketing is only becoming more important. But at the same time, the Index also found that authentic, non-promotional content is the number one thing consumers don’t see enough from brands. Let’s get into it.

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3 Key Takeaways from Advertising Week New York 2019

Likeable

Here are a few examples of brands nailing it with evergreen content: “Identity,” a series of short films commissioned by 23andMe. “It In an age where brands need to find authentic ways to communicate with customers, tracking conversations outside of advertising might just be the most useful tool to figure out what their consumers care about.

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Instagram Stories: How 18 Brands And Influencers Are Using It (And You Can Too!)

Buffer Social

Otherwise, consider if you could organize fun games around your product or service which your online community could participate in by leaving a comment on one of your recent Instagram posts or sharing a photo with a particular hashtag. Mix high-quality edited content with raw authentic content (and keep in mind the vertical screen size).