Pixlee

OCTOBER 18, 2017

Within the influencer realm, there are many types of social influence. One type is the micro-influencer, who is defined as someone with social followings that range between 1,000 to 100,000. Such users are especially effective to brands because of their specific interests and appeal to niche audiences. Turn to the Fans.

Influencer 43

Influencer Brands How To Fashion 43

Koka Sexton

JULY 18, 2015

Being able to tap into the social networks of an influential person or thought leader in an industry and have them share your message usually exceeds expectations from normal marketing campaigns. People would be boasting about how they were ranked #1 on Klout for anything from LinkedIn to content marketing.

Influencer 40

Influencer Klout Marketing Wiki 40

Diva Marketing Blog

NOVEMBER 16, 2011

Diva Marketing/Toby: You discuss the importance of creating and maintaining authentic exchanges which in turn, lead to building relationship with the connect customer. For every person who happens onto those interactions (random or deliberate) these exchanges become part of a shared brand experience. However, it’s never ending.

Klout 78

Klout Social Media Social Networking Influencer 78

Techipedia: Tamar Weinberg

AUGUST 2, 2011

Often times, big brands will use a coupon or sweepstakes as a social media campaign, the usual: “post a picture of yourself with our product, and the one that receives the most votes wins a prize&#. Sometimes, brands that start the campaign will realize that it’s not receiving the traction they want.

Tools 277

Tools Tips Marketing Social Media 277

Webbiquity SMM

SEPTEMBER 12, 2011

Deftly weaving in a dinner analogy to social media, Jeremiah Owyang compares Twitter to shish-kabob (bite-sized morsels of information) that are tasty but need to be supplemented by “steak&# –infographics, Slideshare presentations, blog posts–and topped off with online video for dessert. Social Media and SEO.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

FEBRUARY 7, 2011

How are marketers really using social media? Dan Neely discusses which social networking sites get the most attention from marketers (Facebook, Twitter, LinkedIn, no surprises there), how marketers can best use social media for branding and business development, and concerns about the use of social media in brand planning.

Social Media 198

Social Media Tools Tips ROI 198

Convince & Convert

AUGUST 26, 2010

To date, customers of RowFeeder have either been interested in monitoring social media campaigns (tracking hashtags, Twitter replies, etc.); or engaged in brand reputation management, often on a weekly basis. Surprised to see my name is in that Klout chart! RT @dobronski: RT @jaybaer Social Listening and Analysis.

Social Media 119

Social Media Strategy Analysis Reputation 119