article thumbnail

How Atlassian uses Sprout to enhance Social Media ROI

Sprout Social

I spoke with Loren Siegel Atlassian’s Community and Social Engagement Senior Team Lead to learn how Sprout helps her team execute premier social customer care, boost team productivity and understand their audience to craft better community connections. Atlassian started using Sprout Listening in 2019.

Atlassian 102
article thumbnail

How Social Listening Paves the Way for a Winning Social Strategy

Oktopost

Joining the Radically Transparent podcast is Sarah Emmott, Head of Brand for Work Management by Atlassian , one of Fast Company’s “Most Innovative Companies in the Workplace”. As a career brand marketer in product-led growth companies, she’s well-versed in proving out brand-first marketing programs’ success.

Atlassian 118
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Post Performance Report: Brands transforming social customer care

Sprout Social

The stakes are high, but that doesn’t mean financial companies can ignore social altogether. A brand that received emphatic praise was Chewy, the beloved pet food and products company. Jira by Atlassian: Your new work BFF just entered the chat Jira’s social customer care persona might be described as “your work BFF.”

Report 66
article thumbnail

3 Steps to Set Achievable Social Media Goals For Your Business

Rebekah Radice

… of strategic (and company aligned) social media goals. Jira Atlassian. You can create social media goals, track and measure them, and do it all without it being a huge time-suck. During this Brand Authority Podcast , you’ll get clear on the… Who. Subscribe to Brand Authority Podcast in iTunes. Subscribe on iTunes.

article thumbnail

What marketers need to know about managing social media through an economic downturn

Sprout Social

Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. The ability to activate on social is a critical muscle that companies need to exercise, even in times of economic pressure,” says Dietrich. How can you create that for your company? What does that preparation entail exactly?

article thumbnail

Employee engagement: how to keep workers engaged in a meaningful way

Sprout Social

On the flip side, companies with higher engagement rates are more productive and attract employees that stick around for the long haul. Improving engagement not only represents a big-picture business benefit but also serves to help companies in hypercompetitive industries stand out from the crowd. Company culture.

article thumbnail

How To Lead A Successful Marketing Team

Rebekah Radice

As a fan of Kim’s, I was quick to introduce myself and share what an impact her article on First Round, “ The Surprising Secret to Being a Good Boss ,” (and subsequent video ) made on me, my team, and the company. To eliminate these challenges, we formed Slack channels specific to each aspect of the company, including ongoing functions.

Team 99