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A Double Dose of #measurePR

Waxing UnLyrical

Steve also recommended Raosoft’s sample size calculator , which will do the math for you (and which Narciso Tovar was quite happy about). This time around, he elaborated, explaining that online samples can be biased. .&# Of course, this got folks talking about what “real users&# are, influence, and so on.

Klout 195
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Social Media Research: Interview with Joel Rubinson of ARF - Part I

Diva Marketing Blog

Joel Rubinson I have been the Chief Research Officer and head of analytics at a number of big research companies, head of the research practice at a leading marketing and innovation consultancy, and started at Unilever.    I have an MBA in statistics and economics from the University of Chicago. 

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This Week in Social Media - 3/19/2013

Social Media Marketing

Nielsen has profiled "zero-TV" households, and it has more than doubled since 2007 to more than 5 million households. This is a segment that will start being included in measurement samples for 2013-14. Pinterest has introduced web analytics to help bloggers and businesses understand who is pinning content from their websites.

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B2B Employee Advocacy Best Practices

Oktopost

A Nielsen Global online customer survey shows that only 33% of buyers trust the company whilst 90% of customers trust product or service recommendations from people they know. You can use our employee advocacy sample survey as a starting point to create your own questionnaire. Comprehensive Analytics. Building Trust.

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6 Science-Backed Strategies to Get More Followers on Twitter, Facebook, Instagram, and More

Buffer Social

The Rutgers team ended up creating the term “meformer” after analyzing data from a sampling of Twitter accounts. Researchers rated a sample of tweets and assigned a category to each. Nielsen research conducted a study for Twitter UK back in March, revealing the top ten reasons why people follow brands.

Twitter 81
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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They have staff to pull monthly reports and do what they are calling “Insights analytics&#. SENTIMENT BASED ANALYTICS. ANALYTIC AGGREGATORS.