The Best, and Worst, Social Media Analytics Platforms

Ignite Social Media

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. Overall, Pinterest analytics aren’t too special.

Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]


Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. The white paper throws some light on the following: How to define social analytics as a discipline.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They have staff to pull monthly reports and do what they are calling “Insights analytics&#. SENTIMENT BASED ANALYTICS.

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics. Nielsen BuzzMetrics. Nielsen’s monitoring covers more than 100 million blogs, social networking sites, discussion boards and other sites where consumers can post content. Until fairly recently, keeping track of your organization’s online presence was relatively easy.

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How to Kick-Start Your Content Marketing [Report]


In the report, Founder & Group CEO of Mindjumpers, Jonas Klit Nielsen, states: “Companies need to be ready to think as publishers and not marketers. Social Media Analytics – How to Engage With The Data Of Social Media.

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New Platforms + Meager Results = Same Old Song And Dance

Twist Image

Read this article from AdWeek : Snapchat Is Now Selling Ads Against Nielsen's TV-Like Ratings System ). Review the strategy, review the creative, review the analytics and appreciate that you may, simply, just be a little too early. analytics. nielsen. nielsen ratings. Explosive growth on a platform does not (often) come with great marketing results for brands. If brands love one thing, it's the ability to insert themselves into a space where an audience gathers.

Facebook Updates that May Warrant a Marketing Plan Tweak!

Harp Interactive

Nielsen reported that in January, U.S. Website publishers will have access to analytics from Facebook’s insights on products and brands. More than ever, prospects are making purchasing decisions based on their interaction with brands and recommendations from peers.

What Snapchat’s Impending IPO Means for Social Media Marketers

Ignite Social Media

Snapchat has signed on several partners ( Nielsen being one ) to measure ad effectiveness, but few platforms track your owned-content performance. IPO Snap IPO Snap Metrics snapchat advertising Snapchat Analytics Snapchat IPO snapchat marketing Snapchat Measurement Snapchat Metrics snapchat news Snapchat Social Media snapchat updates SnaplyticsSnapchat continues to gain momentum with Millennial and GenZ audiences, and time spent on the channel is still growing.

Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer Social

According to a recent report from Nielsen, U.S. Advertising Analytics Case Studies Facebook Instagram Instagram Stories Social Media MarketingThere has been much discussion recently on industry-leading publications about the effectiveness of video on social media.

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CMOs View on Social Media Measurement

Ignite Social Media

A recent study by Nielsen shows that, according to Chief Marketing Officers, there are still a lot of questions that need to be answered. The Nielsen study had CMOs rank digital channels in terms of importance. Social media measurement has been a hot topic for many years.

Social Media News Ticker: Twitter Debuts New Ad Types, Vine Gets Direct Video Messaging

The Realtime Report

Twitter doubles down on TV in Europe – last week Twitter purchased two TV analytics companies, France’s Mesagraph and the U.K.’s

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Zenith Social Media Marketing Conference – An Event Not to Miss!

Webbiquity SMM

” The full-day conference will feature an impressive array of speakers this year, leading sessions on topics ranging from social community management, social marketing analytics , social media advertising, and content marketing, to social SEO and brand evangelism.

How to Create a Hashtag Just for Your Business

Sprout Social

In fact, Nielsen discovered 92% of consumers trust brand advocates over businesses. Hashtag analytics gives you insights into what’s resonating with customers or what’s falling flat. With so many advertisements, billboards and commercials in our face, it’s tough to find one without an added hashtag. In the late ‘90s, phone numbers were slowly replaced by AOL keywords and websites. Eventually social media handles made their way onto ads.

Why Twitter Killed the Twitter Share Button

Convince & Convert

Twitter’s other business strategy seems to be centered on turning the company into a big data analytics powerhouse with a consumer sentiment overlay. Well, guess what else is featured on the analytics dashboard? Image via Where’d the numbers go?

The Top 10 Marketing Attribution Software Solutions


However, the most common attribution platform, Google Analytics, has no idea what happens in Facebook ads, and Facebook Analytics has no understanding of the Google programmatic exchange. However, with great analytics power comes a great deal of setup and maintenance.

Resources for Small Staff Associations


WEB/ANALYTICS. Two really good resources about web development, design and usability: A List Apart and Nielsen Norman Grou p. Google Analytics Academy –learn Google Analytics for free at your own pace, and even get certified if you want (certification costs I think $50).

5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. These include gamification, internal communications and ROI-focused analytics. One of Smarp’s best features is its advanced analytics.

A Double Dose of #measurePR

Waxing UnLyrical

On Twitalyzer as compared to Klout, Eric said,&# Klout is to Nielsen/comScore as Twitalyzer is to Omniture/Google Analytics… our identification of ‘influencers’ is a byproduct of the system, not the system.&# (I like that!).

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How Team Sprout Uses Message Tagging for Product Development

Sprout Social

In fact, according to a Nielsen report , more than one-third of customers prefer to contact businesses for customer support questions through social media. For example, we used our Tag Report to analyze the message volume around requests for LinkedIn analytics. This data collectively demonstrated that LinkedIn analytics were a priority for our customers and reaffirmed our decision to prioritize the LinkedIn Pages Report for development.

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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. These include gamification, internal communications and ROI-focused analytics. One of Smarp’s best features is its advanced analytics.

Increase Profits With Smarter Trade Promotions

The Realtime Report

In a recent study done by Nielsen across 800,000 UPCs and 92 million promotion events, it was discovered that two-thirds (67 percent) of promotions didn’t even break even. Increase Profits With Smarter Trade Promotions.

Best Social Media Monitoring Tools

Bill Hartzer

BuzzLogic is a social branding company that focuses on digital media that utilizes an ad platform that is driven by social media analytics. Using a proprietary conversational analytics engine, Buzzlogic helps its customers understand the mindset of the most influential players in a particular industry. TNS Cymfony – a Kantar Media company, TNS Cymfony provides customers with market influence analytics – some of the best analytics in the industry.

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Social Media Influencers: How to Find, Evaluate and Work with Social Media Influencers

Razor Social

All of these metrics are pretty easy to measure either through native social media analytics on Twitter, Facebook, LinkedIn, etc., You can check this in Google Analytics ? According to Nielsen, 92% of consumers trust recommendations from brand advocates.

How to Design Your Content Strategy


There are great sites like Jakob Nielsen ’s that have tons of usablity research you can draw on. related) How do you navigate the politics when analytics show that something’s not useful?

This Week in Social Media – 8/7/2013

Social Media Marketing

LinkedIn has launched new Company Page analytics for tracking follower growth, post performance and more. In another Nielsen study, researchers determined that live tweeting during a television show can boost the show''s ratings.

How to Setup and Run an Ecommerce Referral Program


In fact, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising. Danielle Canstello is part of the content marketing team at Pyramid Analytics. They provide enterprise-level analytics and business intelligence software. In her spare time, she writes around the web to spread her knowledge of marketing, business intelligence, and analytics industries.

Instagram for Business: 30 Tips to Grow Your Audience and Stand Out on Instagram

Buffer Social

It’s important to keep an eye on what’s working and what’s not on Instagram and one of the best ways to do this is by taking a dive into your Instagram analytics to check on things like: Which posts are getting the most likes.

This Week in Social Media - 3/19/2013

Social Media Marketing

Nielsen has profiled "zero-TV" households, and it has more than doubled since 2007 to more than 5 million households. Pinterest has introduced web analytics to help bloggers and businesses understand who is pinning content from their websites.

5 Reasons Social Media Measurement is Making You Lie to Yourself

Convince & Convert

Everyone knows that data from Nielsen, Compete, Quantcast, Alexa and their ilk is only semi-accurate unless the site chooses to report actual numbers, so we’ve mostly accepted the fact that website traffic is a dull topic not worth our curiosity or bile.

The 4 Marketing Metrics Mandates

Convince & Convert

Yet, the behavior of just 641 households are used to calculate the Nielsen ratings that determine the prices for advertising market-wide. Companies like PostRank (with its analytics product), and Klout (with its online influence measure) and leading this integrated metrics parade.

5 Social Media Marketing Tips for Scaling Startups


Statistics from Nielsen show that 43 percent of consumers are more likely to make a purchase when they hear about it on social media. Make Use of Analytics. There are numerous social media analytics tools you can leverage to gain insight into the type of content that would appeal most to your audience. While large operations have the luxury of being able to dedicate entire teams to their social media marketing campaigns, startups simply do not have that option.

9 Everyday Tools to Increase Earned Media


According to a survey done by Nielsen Global Trust in Advertising , 92% of consumers trust recommendations from people they know. Buffer comes with a great analytics that will help you determine if your tweets are effective. This is a guest post by Aaron Lee.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity SMM

McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program.

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Go Behind The Numbers To Determine Success

Diva Marketing Blog

High Nielsen ratings were the gold ring. it was like walking into the Disney World of analytics. We had learned how to count our online strategy "results" from banner ads to website analytics. How do you determine business success?

6 Science-Backed Strategies to Get More Followers on Twitter, Facebook, Instagram, and More

Buffer Social

Nielsen research conducted a study for Twitter UK back in March, revealing the top ten reasons why people follow brands. Social media analytics company Beevolve analyzed 36 million Twitter profiles and 28 billion tweets to find the correlation between tweet frequency and twitter followers.

5 Facebook Stories From This Week You Need To Read


1 spot to Google in February 2008, and now sits in third place, according to Web analytics research by Compete. New numbers released by Nielsen today confirm what we’ve known for a while: Facebook is the web’s number-one time sink 4.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Frequent best-of honoree Laurie Sullivan looks into a Nielsen report showing that in terms of time spent on the site, Facebook (yeah, I know, a shock) is the leader followed by Blogger, Tumblr, Twitter and LinkedIn.

How to Hack Your Efficiency with an Agile Blog Planning Process

Convince & Convert

Norman Nielsen Group covered this topic on Web design , and loosely translated, this is what it means for your blog: If readers like one post on a blog, they’re more likely to judge the entire blog favorably in the future.

Does Your Online Newsroom Get an”A” in PR?

Proactive Report

Usability expert Jakob Nielsen took a look at corporate newsrooms and gave us a dismal “D” in PR. Analytics: It takes very little effort to add Google Analytics to an online newsroom.

How to Identify Your Social Media Influencers

Sprout Social

A survey from Nielsen showed only 33% of consumers trust advertisements , while 90% put their faith in peer recommendations. Using Twitter analytics tools from Sprout Social provides huge benefits into finding trending topics and hashtags with your brand.