Nielsen Social Media Report: mobile social web use on the rise


If you haven’t seen it yet, the Q3 2011 Social Media Report released this September by Nielsen is worth a look. Highlights of Nielsen’s “State of the Media: The Social Media Report”.

Machine Gunners and Gardeners

Geoff Livingston

The difference is 90 percent trust for friends, versus 70% for general consumer opinions, according to Nielsen. We’re talking about the Amy Sample Wards and the J.D. Social Media Amy Sample Ward blog bloggers David Sifry GOP influence influencer J.D. Image by the U.S.

Trending Sources

There is No One-Size-Fits All Content Marketing Approach

Convince & Convert

presented some intriguing findings about the differential effectiveness of Branded Content, User Reviews, and Expert Content.

Why You are Probably Analyzing the Performance of Your Social Content Incorrectly

Ignite Social Media

In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print. Additionally, by the time you have collected enough posts to have a worthwhile sample of data, the algorithm drastically changes rendering your previous data invalid.

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There is No One-Size-Fits All Content Marketing Approach

Convince & Convert

A recent study from inPowered and Nielsen entitled The Role of Content in the Consumer Decision Making Process presented some intriguing findings about the differential effectiveness of Branded Content, User Reviews, and Expert Content.

A Double Dose of #measurePR

Waxing UnLyrical

Steve also recommended Raosoft’s sample size calculator , which will do the math for you (and which Narciso Tovar was quite happy about). This time around, he elaborated, explaining that online samples can be biased.

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If Size Matters, Social Media is Huge in the US


by Pam Dyer on April 18, 2010 Share About 127 million Americans, or three-quarters of the population, use social media, according to Nielsen Online. Of the online population, 47% visit Facebook daily, according to Nielsen, nearly rivaling the 55% that watch TV.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

Heartbeat is the closest to Radian6 and Alterian is that its just the most recent news and social mentions, where as MAP can operate on a much larger sample of historical data on an unlimited basis (at a higher cost than Heartbeat).

This Week in Social Media - 3/19/2013

Social Media Marketing

Nielsen has profiled "zero-TV" households, and it has more than doubled since 2007 to more than 5 million households. This is a segment that will start being included in measurement samples for 2013-14.

The Complete Guide to Instagram Ads: A Step-by-Step Guide to Advertising on Instagram

Buffer Social

times higher than Nielsen’s norms for online advertising. In there, it previews an sample ad and lists the design recommendation, technical requirements, and call-to-action information for every single type of ad.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. 40% of Facebook users said their motivation for liking a brand there was “to receive discounts and promotions,&# 36% said it was to get a freebie (sample, coupon, trial etc.),

Picking a new social media monitoring service

Pricing - $13,000/year with unlimited searches, existing customers get the same rate for 15 months Nielsen Buzzmetrics – Now this tool was awesome when I sat in the demo. It was a total hands-off tool that had the good folks at Nielsen analyze what’s being said in the social space.

5 Simple Font Changes to Boost Readers, Comments, and Shares on Your Blog


Back in 2005, Jakob Nielsen reported that in a survey of web design problems, bad fonts got nearly twice as many votes as the next contender—with two-thirds of voters complaining about small font sizes. A random sampling of new blog designs at SiteInspire (a web design gallery showcasing the best of the best designs) shows that the average font size for body copy is 12 pixels. This guest post is by Bnonn of

Social Media Research: Interview with Joel Rubinson of ARF - Part I

Diva Marketing Blog

  Many cases are now documented in books, articles, presentations where it did…by Nielsen Online, by Charlene Li at our recent conference in San Francisco, by MTV and Schwab via managed online communities.