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There is No One-Size-Fits All Content Marketing Approach

Convince & Convert

A recent study from inPowered and Nielsen entitled The Role of Content in the Consumer Decision Making Process presented some intriguing findings about the differential effectiveness of Branded Content, User Reviews, and Expert Content. They were then exposed to various types of content, and the measures repeated.

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Why You are Probably Analyzing the Performance of Your Social Content Incorrectly

Ignite Social Media

In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print. Additionally, by the time you have collected enough posts to have a worthwhile sample of data, the algorithm drastically changes rendering your previous data invalid.

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A Double Dose of #measurePR

Waxing UnLyrical

Steve also recommended Raosoft’s sample size calculator , which will do the math for you (and which Narciso Tovar was quite happy about). This time around, he elaborated, explaining that online samples can be biased. Of course, this got folks talking about what “real users&# are, influence, and so on.

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How Much Should You Pay Social Media Influencers?

Sprout Social

Recent Nielsen research found that word-of-mouth recommendations continue to outperform all other advertising types. Nielsen found 83% of Americans somewhat or completely trust endorsements and recommendations from people they know. You can’t pay student loan bills with free samples.

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Social Media Research: Interview with Joel Rubinson of ARF - Part I

Diva Marketing Blog

  Many cases are now documented in books, articles, presentations where it did…by Nielsen Online, by Charlene Li at our recent conference in San Francisco, by MTV and Schwab via managed online communities. Others will be presented at our annual conference at the end of March.

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5 Simple Font Changes to Boost Readers, Comments, and Shares on Your Blog

ProBlogger

Back in 2005, Jakob Nielsen reported that in a survey of web design problems, bad fonts got nearly twice as many votes as the next contender—with two-thirds of voters complaining about small font sizes. Font size—16px minimum At the very top of the the pile of legibility problems is font size. Sadly, nothing has changed since then.

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This Week in Social Media - 3/19/2013

Social Media Marketing

Nielsen has profiled "zero-TV" households, and it has more than doubled since 2007 to more than 5 million households. This is a segment that will start being included in measurement samples for 2013-14. Of them, 75% have only one TV and 67% get their content on devices other than TVs.