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10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

It showcases your company’s personality Engaging through social media lends itself to more personal contact with customers. Reply Jayesh Paul May 19, 2010 at 10:54 am Powerful points, social media tools are making more easier to check your SMO efforts via social stats with google analytics. correct me if not so.

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Content Aggregators are Killing Content Creators

Techipedia: Tamar Weinberg

Something I forgot to mention in the article is that I tracked the number of comments and “likes&# on friendfeed, and compared them to my analytics information over the course of a month. They don’t care about really engaging with the content. FriendFeed’s activity for me has ebbs and flows. And why only 4?

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The Great Social Media Traffic Debate: Niche or General Networks?

Techipedia: Tamar Weinberg

Logic says that the more pages a user views, the higher their level of engagement with the site. page views While a parity in page views exists between social networks for Online Marketing Banter, both SEO ROI and Van SEO Design experience higher engagement levels from Sphinn members. page views SEO ROI — 1.2

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The Online Consumer Engagement Value report idea is a good one.

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10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

Look at Boring Stats — and Make Them Interesting This has a little to do with the Social Media platforms, but mostly with analytics. I remember sitting in an ROI webinar with New Marketing Labs’ Justin Levy , and he more or less skimmed through 5 or 6 different measuring tools like Grader, and of course, Google Analytics.

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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

In the many paragraphs that follow, learn from many of the experts and hear what they consider success when using social media to engage with consumers about products and services. Social media success is about being engaged. People do not want to hear from companies as represented by marketers, they want to hear from other people.

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11 Characteristics of Highly Influential Blog(ger)s

Techipedia: Tamar Weinberg

Analytical Blogs that take a good look at data and analyze it clearly are hugely resourceful. That’s why you need to engage in other communities, on Twitter, and anywhere else you may find them. I haven’t quite seen a more analytical side of me at any time of the day, though. Sometimes it helps to just be yourself.