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What’s Social’s True Value to Business? We Asked 2,162 Marketers.

Hootsuite

Social has earned a well-established seat at the marketing table. In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social. Make social listening part of your strategy.

Marketing 144
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Proving Value vs ROI in PR

Proactive Report

The areas where PR can show ROI are: Revenue generation – One example is Rosetta Stone’s discovery of the over-50 market and their partnership with AARP. This new market is driving revenue 3x faster than their old business model. Here’s one example of how it is being done in the health care sector.

ROI 69
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Change or Die | Fast Company

Buzz Marketing for Technology

They started with the crisis in health care, an industry that consumes an astonishing $1.8 Continued Levey: "Even as far back as when I was in medical school" -- he enrolled at Harvard in 1955 -- "many articles demonstrated that 80% of the health-care budget was consumed by five behavioral issues." 1 2 3 4 5 6 7 next â?

Company 279
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Social Media Analytics in Healthcare: Complete Guide

Hootsuite

Social media analytics is one of the most powerful tools a healthcare organization can use to improve external communications. Used right, social media analytics in healthcare can help administrators save time, identify patient trends, fight misinformation, and protect an organization’s reputation. What’s hot? What’s not?

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Social Media Marketing for Doctors: How (+ Why) To Do It Right

Hootsuite

Social media marketing for doctors is the new Yellow Pages. We’ll cover why other doctors are using social media marketing, how to build and execute a plan, and end with some great social media tips and ideas you’re welcome to use. Social media marketing for doctors presents tons of opportunities. Measure ROI.

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The Top 130 Minnesota Tech Companies on Twitter

Webbiquity SMM

Optum connects the brightest people, places and ideas across the health care ecosystem to create better care. Key resource for B2B marketers for brand impact and lead generation. The nation’s top business analytics and performance mgmt. solution provider #BigData & #Analytics. Followers: 33,569.

Company 149
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004 Shapeshifter – ChatGPT and Jobs. Australian UnderEmployment skyrockets? Curiosity and Resilience while adapting to AI

Laurel Papworth

How will we adapt to artificial intelligence, especially in a job market that suddenly looks VERY different? Open up chatGPT, ask it to do something, write me a marketing plan, critique this statement, both positive and negative, roleplay my editor, and the response back will mean that the job is done faster.

Avatar 98