article thumbnail

What’s Social’s True Value to Business? We Asked 2,162 Marketers.

Hootsuite

They’re nearly twice as likely to also connect with communities, employees, and partners. customers, employees, partners, investors, and the community). For example, Mapfre, a global insurance company, uses social analytics to better understand what customers are thinking about. Integrate cross-channel data.

Marketing 145
article thumbnail

Change or Die | Fast Company

Buzz Marketing for Technology

They started with the crisis in health care, an industry that consumes an astonishing $1.8 Continued Levey: "Even as far back as when I was in medical school" -- he enrolled at Harvard in 1955 -- "many articles demonstrated that 80% of the health-care budget was consumed by five behavioral issues." 1 2 3 4 5 6 7 next â?

Company 279
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Proving Value vs ROI in PR

Proactive Report

Here’s one example of how it is being done in the health care sector. Build an engaged community. Increase communication. Advocacy – recommendations from your community of fans and customers. Engagement in your community, retweets, comments, shares, questions. Analyze the data. What to Measure.

ROI 69
article thumbnail

Social Media Analytics in Healthcare: Complete Guide

Hootsuite

Social media analytics is one of the most powerful tools a healthcare organization can use to improve external communications. Used right, social media analytics in healthcare can help administrators save time, identify patient trends, fight misinformation, and protect an organization’s reputation. What’s hot? What’s not?

article thumbnail

The Top 130 Minnesota Tech Companies on Twitter

Webbiquity SMM

Optum connects the brightest people, places and ideas across the health care ecosystem to create better care. The nation’s top business analytics and performance mgmt. solution provider #BigData & #Analytics. focuses on experimental, open-source community-focused efforts. Followers: 33,569.

Company 149
article thumbnail

Social Media Marketing for Doctors: How (+ Why) To Do It Right

Hootsuite

Is there a certain practice or health care philosophy you adhere to that would be helpful for patients to know? Social media gives you another point of contact with your community. Once your accounts are established, you can use data and analytics to see who follows and engages with your posts.

article thumbnail

004 Shapeshifter – ChatGPT and Jobs. Australian UnderEmployment skyrockets? Curiosity and Resilience while adapting to AI

Laurel Papworth

Now, many journalists are either working in a diminished capacity, or if they do have the same job, they’ve had to upskill data analytics, data research, what’s trending, and also on technology, recording audio, recording video, editing in Adobe, or Final Cut Pro, publishing online. 00:19:29.000] Remember the journalist?

Avatar 98