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Break the “just post this” habit: How the right social media mix enhances multichannel campaigns

Sprout Social

Together, marketers that specialize in email, paid search, digital advertising and social media can share expertise and data from past campaigns to decide which investments will be most effective. A social media management tool like Sprout simplifies the process of measuring campaign performance and sharing analytics across teams.

Campaign 141
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Paid, owned and earned media: What they are and where social fits into the mix

Sprout Social

Whether you’re targeting a search ad around brand keywords or running a print ad in a popular trade publication, paid media gives brands more control over how they reach new audiences. Paid media examples. Paid search. Paid social. Print, radio and TV ads. Display advertising. Sponsored content.

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Search Engine Marketing Job Opening

Bill Hartzer

You’ll have a clean sheet to play on, a wildly energetic team to collaborate with, and the entrepreneurial excitement that accompanies extreme growth. Gain the best possible visibility for videos distributed in our network using your organic and paid search skills. History of collaboration. • History of collaboration. •

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Firebelly at Blog Indiana

Firebelly

You can find Firebelly speaking at the following sessions. Saturday, August 21 10:15 AM Facebook for Business Chad Richards Develop a strategy and establish success metrics for your business Facebook Page.

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Seven Traffic Techniques for Bloggers—and Metrics to Measure Them

ProBlogger

search engine optimization. networking and collaboration. Most of us spend a little time each week looking at the content that’s attracting the most search traffic to our sites. Open Google Analytics, and go to Traffic Sources. Select Search, then Organic. Networking and collaboration metrics.

Metrics 40
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Hello, I must be going…

The Way of the Web

Redeveloped key content areas of the Absolute Radio website for natural search optimisation, usability and user engagement with fantastic results. Developed internal digital and social media policies which encourage engagement, and utilised an internal planning and collaboration tool.

Project 30
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How To Get More Share of Voice on Social Media

Hootsuite

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Understanding your social share of voice puts all of your other social media analytics into context. Earned and paid media. Collaborating with influencers. What is share of voice?