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Using social media for research: Social Capital 2012

Sherrilynne Starkie

The Social Capital 2012 conference took place on Saturday in Ottawa and more than 220 people turned up to share and learn about the latest in social media thinking, issues and technologies. One highlight was Kelly Rusk’s session on using social media for research. Three biggest myths of social media.

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Using word clouds in communications analysis

Sherrilynne Starkie

Consultants often use word clouds in the analysis of conversations, online and otherwise, to help identify key issues, trends and opinions. In communications, word clouds are best used in conjunction with ‘human’ analysis. Related posts: Using social media for research: Social Capital 2012.

Analysis 335
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MUST WATCH: The state of the internet and group-forming

SocialFish

I pointed last week to the latest Pew Internet research study about internet users and groups which found that the users most engaged with social media are also the most engaged in groups. Clearly directly relevant to associations.

Gov 2.0 196
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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Listening tools will also get much stronger – Another tool opportunity is for listening tools to do better sentiment analysis and routing of the real opportunities both positive and negative directly to the sources in the organization. Related posts: Ways to spend your Social Capital If you read the last two blog posts on Social.

Marketing 217
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Analytics: what are you really learning?

Sherrilynne Starkie

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. Good strategy is driven by data, research and analysis. Getting a solid return on investment in social media is tough to measure. Tracking the KPIs of Social Media.

Analytics 380
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Marketing Marvels – How to Find Influencers with Little Bird

Convince & Convert

That’s as the ranking changes, as you discover more people in the live analysis. And you can do a reverse analysis on that and just show the hashtags as we talked about at the beginning. Does it go out and rerun the analysis? Marshall: It will rerun the analysis. Marshall: That’s right. Marshall: Exactly.

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Twitter versus Plurk: Not Even in the Same League

Techipedia: Tamar Weinberg

July 3, 2008 at 9:17 am Insight Into the World of Plurk | Collective Thoughts July 3, 2008 at 3:49 pm Does Plurk’s Karma guage Social Capital? Reply steaprok June 30, 2008 at 11:08 am Fantastic analysis of Plurk and Twitter. Again, great post. I agree wholeheartedly that they are quite different beasts.

Twitter 199