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Social Media Success Starts with Listening

Webbiquity SMM

A common mistake in social media is that companies will dive right in, setting up a Twitter account or Facebook page and blasting out tweets and status updates about their latest company news and new product announcements—and then wonder why their Twitter following isn’t growing and there’s no interaction on their Facebook page.

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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Influence: a.k.a.

SM2 187
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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. Alterian SM2 Freemium. I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums.

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3 Reasons To Dig Deeper In Social Listening

Convince & Convert

Tweet Guest post by Connie Bensen , the Director of Community Strategy and Social Media at Alterian , which provides leading marketing products for the enterprise. For example, the benefit of using a professional tool such as Alterian SM2 is that it shows the distribution of conversations across all channels. Influencer identification.

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Best Social Media Monitoring Tools

Bill Hartzer

This social media monitoring tool is not only for hotels, you can track and monitor your brand, your company, and you reviews about your company and your company’s products. are having a major influence towards the online perception of your brand.

Cymfony 152
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Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. If you’re trying to gain customers, your social program is more about content creation, influencer identification, and virality. An interesting little related aside.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. He lists nine steps its imperative for companies to take in order to “build enough social karma (yes, I said karma) to facilitate things like guest posting opportunities, retweets, likes, etc.&#. Social Media Strategy and Best Practices. Social Media Tools.