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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

All of this information can then be used to inform campaigns, create more effective content, and increase the ROI of your social media efforts. 4 main components of social media intelligence Social media intelligence is composed of four main components: monitoring, collecting, analyzing, and taking action. Try for free 2.

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How to create a complaint management system to protect your brand reputation

Sprout Social

For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible. In the end, the customer said the wait wasn’t too long and even praised the airline’s friendly employees.

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Why 2 Days Later is 2 Days Late

Ari Herzog

In chapter 6 of microMARKETING: Get Big Results by Thinking and Acting Small , he recollects a scheduled JetBlue flight from Orlando to New York — that a JetBlue telephone rep said was canceled but an Orbitz notification said was on-time. Why I wrote the above.

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The Dos and Don’ts of a Social Media Automation Strategy

Waxing UnLyrical

A staggering 74 percent of Internet-using adults are active on at least one social networking website. And with more than 3 billion users online , that amounts to almost 2 billion social network users. Using a bot to reply on your behalf is perhaps the quickest way for your brand to get butchered on social media.

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Mind Your Manners: Etiquette Tips for Your Social Media

agora pulse

Like every social network, LinkedIn has its own official rules of conduct. Here are a few tips to help you network like a pro on the world’s top professional networking site. Content on each of your social networks needs to be unique. LinkedIn Etiquette: Are You Breaking the Rules? Puzzles, games or teasers.

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How to Turn Friends Into Fans with Social Engagement

Convince & Convert

Then you have me over here on the side, doing what I do, which is community management and social media management for our team for Convince & Convert. So basically, for the most part, our community is a social media based community. Today I was actually poking around, looking at Jet Blue, Jet Blue Airlines.

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The complete guide to chatbots for marketing

Sprout Social

Similarly, chatbot marketing can boost sales when set up to proactively send notifications about offers and discounts to speed up the purchase process. Additionally, your chat conversations will differ based on the pages, networks and channels your programs live on. What is your order number?