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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

Social media intelligence is the practice of gathering data from social media conversations to inform your future marketing actions. Unlike social listening , which involves simply monitoring conversations, social media intelligence takes it a step further and uses patterns and trends in data to inform decision-making.

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Why 2 Days Later is 2 Days Late

Ari Herzog

In chapter 6 of microMARKETING: Get Big Results by Thinking and Acting Small , he recollects a scheduled JetBlue flight from Orlando to New York — that a JetBlue telephone rep said was canceled but an Orbitz notification said was on-time. Danny Brown, another chapter reviewer, agrees as he shares why her marketing pitch is successful.

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The Dos and Don’ts of a Social Media Automation Strategy

Waxing UnLyrical

A staggering 74 percent of Internet-using adults are active on at least one social networking website. And with more than 3 billion users online , that amounts to almost 2 billion social network users. Using a bot to reply on your behalf is perhaps the quickest way for your brand to get butchered on social media.

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Mind Your Manners: Etiquette Tips for Your Social Media

agora pulse

Like every social network, LinkedIn has its own official rules of conduct. Here are a few tips to help you network like a pro on the world’s top professional networking site. Content on each of your social networks needs to be unique. Spammy marketing doesn’t work. Puzzles, games or teasers.

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The complete guide to chatbots for marketing

Sprout Social

Chatbots for marketing can maximize efficiency in your customer care strategy by increasing engagement and reducing friction in the customer journey, from customer acquisition to retention. In this guide, you will learn how chatbots can help revamp your marketing strategies with more personalized experiences for your customers.

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How to Turn Friends Into Fans with Social Engagement

Convince & Convert

You’ll hear her advice for first-time livestreamers, what too many brands get wrong about social, and what’s in store for the future of community management. Welcome to “Talk Digital to Me: Conversations on Marketing and Customer Service” with the pros at Convince & Convert. Kate: Hey, everyone.

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How to Get Free Instagram Followers: 35 Tips that Actually Work

Hootsuite

To use any social network effectively, you need a clear plan. Gaining followers needs to be part of a larger plan that connects to your business strategy and social marketing objectives. Emoji can help draw the reader’s eye and are appropriate for most types of accounts on this visual social network.

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