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What Is Omnichannel Marketing and How Are Brands Leveraging It?

Social Media Strategies Summit

Omnichannel Marketing vs. Multichannel Marketing. Omnichannel refers to the multichannel marketing approach that provides the customer with an integrated shopping experience. This strategy is different from multi-channel marketing, which is defined as the ability to interact with potential customers on various platforms.

Brands 109
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Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

Webbiquity SMM

The smartest companies are always looking to reach untapped markets. By communicating with online customers in their languages of choice—on their devices of choice—businesses can sell to more markets than ever before. Marketers can face challenges during such expansions, however. They also need cultural fluency.

Marketing 100
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Stats to Know About Ecommerce & Retail Trends In 2021

Pixlee

Shopping On Mobile Devices. Total sales in 2020 on mobile devices reached $2.66 From there, the year-over-year growth of sales on mobile devices will keep going up at remarkable rates. These numbers show that more and more consumers are comfortable shopping on mobile devices. trillion this year. Green Sales Are Growing.

Retail 52
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Top 10 Travel Marketing Conferences of 2018

Pixlee

We’ve put together our list of the 10 must-attend travel marketing conferences of 2018 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. The NY Times Travel Show : New York City, NY (January 26 – 28 2018).

Travel 40
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Top 10 Travel Marketing Conferences of 2017

Pixlee

We’ve put together our list of the 10 must-attend travel marketing conferences of 2017 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. The NY Times Travel Show : New York City, NY (January 27 – 29 2017).

Travel 47
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Social Media - Courageous Miracles

Diva Marketing Blog

My favorite act of couragous miracle making this season is from the Canadian airline Westjet that surprised passengers with presents that they wanted (not swag from the airline). Continuous listening -> learning -> understanding -> results in trust -> leads to loyalty -> leads to the cash register bells ringing.

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10 Tips for Providing Top-Tier Twitter Customer Service

Sprout Social

Although Instagram and Facebook may be the most pressing networks for marketers right now, Twitter remains one of the top avenues for customer service. An oft-cited Twitter study on airline companies found that customers were willing to spend more with companies who responded fastest. — T-Mobile (@TMobile) August 20, 2018.

Twitter 98