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Social Media Metrics and Conversion

Proactive Report

One aspect that will be dramatically different this year is how companies measure their results. While companies were finding their feet in this new medium, soft metrics such as fans, followers and engagement in conversation have been accepted as a yardstick. Conversions. Top 10 Metrics used by CMOs. Site Traffic.

Metrics 75
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7 Essential Building Blocks to Manage a Corporate Reputation Online

Oktopost

The companies that can ride out events like these are often able to do so because their past actions established a track record of dependability, responsibility, and ongoing improvement. Companies with a bad reputation may suffer losses of revenue and stock value for a long time after such events — just ask United Airlines or Wells Fargo.

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Mongrel Media: When Corporate Comms hijacks Traditional and Social Media

Laurel Papworth

Social media is often seen as opinionated rants – certainly not impartial like trad media – yet can bring many channels into the conversation. Traditional media owns their own channel so companies need to buy attention of the audience. All media is censored media. Somehow I doubt it, not for this fluffyness. Mongrel Media.

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Building a Social Business

Koka Sexton

I ran the social selling track and held panels with customers and companies like Sprout Social , Extole , Yammer Cornerstone OnDemand and others. As I mention in the post the ROI of social media , building up to the different skill levels should be the goal of any company that wants to become a social business.

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Coverage Questions !

The Marketing Blog

helps the company in its marketing communications efforts. Product Release(s) Feature Update(s) Think about something more intriguing above two points are quite normal. What else can you do apart from sharing a link/press-release? How would you engage in conversation through the blog-post whenever it comes out?

Questions 100
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Social Pros 11 – Vanessa Sain-Dieguez, Hilton Hotels

Convince & Convert

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. That’s how you get a billion dollar price as a company like Instagram. Click the play button to listen here: Download the audio file: [link]. Jay : Yeah.

Hotels 118
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7 creative Ways to Use Social Media for PR

Sprout Social

Whether or not you write press releases is not the key focus. The purpose of PR is to have as much positive coverage on your company as possible and as often as possible. If you’re a business-to-business company, LinkedIn may be a favored social network. By having a company leader write it, it personalizes the message.