Proactive Report

FEBRUARY 20, 2011

One aspect that will be dramatically different this year is how companies measure their results. While companies were finding their feet in this new medium, soft metrics such as fans, followers and engagement in conversation have been accepted as a yardstick. Conversions. Top 10 Metrics used by CMOs. Site Traffic.

Metrics 75

Metrics Conversation Social Media Bazaarvoice 75

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. Alternatively, you can use competitive monitoring and social listening to learn what other companies your audience is interested in.

Analysis 91

Analysis Report Examples Tools 91

Waxing UnLyrical

NOVEMBER 4, 2011

Writing concisely is an art and will make anyone a linchpin to his or her company. Press releases. I will be the first to tell you (again, I’m a millennial) that the traditional press release is virtually dead. With so many new ways to spread our messages, a simple press release doesn’t exactly cut it.

Press Release 188

Press Release Flickr Template Templates 188

Sprout Social

JANUARY 18, 2022

These conversations are more than online chit-chat. With social listening , you can distill those unfiltered conversations into actionable insights that can inform your communications goals. First off, it can increase transparency between your company and valued stakeholders. They’re rich sources of business intelligence. .

Skills 126

Skills Sentiment Team Press Release 126

Keyhole.co

MARCH 6, 2024

Often, the most effective way of doing this is by publishing press releases. You can reach out to media by yourself, hire a freelancer, or use a news sharing company (platform). But before you submit a press release, think carefully about the message you want to communicate. The Nike story proves that.

Sentiment 52

Sentiment Analysis Marketing Press Release 52

Adam Cohen

OCTOBER 27, 2011

By now most companies have figured out that good content is critical in a digital presence. That content can take many forms – user-generated, interactive, structured (data), marketing, conversational, and others. How has your company solved the budget and integration challenges? photo credit: atrogu via Flickr Tweet.

Content 237

Content Press Release Flickr Collaboration 237

Harp Interactive

JANUARY 6, 2010

In other words, to ensure that your competitors or disgruntled customers don’t steer conversations in a way that put you on the defensive. In order to cultivate the conversations taking place in the social media arena, you need to know that they’re happening! Press releases. For example: Your brand name.

Brands 307

Brands Brand Monitoring Reputation Press Release 307

Buzz Marketing for Technology

NOVEMBER 21, 2012

Posted in Buying Cycle Conversion Conversion Optimization Customer Customer Experience Personalization Strategy. Sites must be more visual, more concise and more consumable, taking the following into account: 1) Design your site for the consumer, not the company. 2) Start testing, seriously.

B2B 252

B2B Marketing Case Study Buy 252

Oktopost

APRIL 11, 2022

Monitoring and analyzing the strategies of other companies in your niche will help you identify room for improvement and optimize your own strategies. From blogs and press releases to product launch announcements and social media posts, the content you develop has a critical impact on your brand image.

Analysis 118

Analysis Price Influencer Sentiment 118

Sprout Social

JUNE 7, 2022

“Social media has become a key platform for investor relations professionals to gauge important conversations around their company and the broader market. With social listening, you can monitor the conversations happening around your brand to ensure everything is above board. The road to an IPO is paved in confidentiality.

Strategy 113

Strategy How To Hashtag Team 113

Techipedia: Tamar Weinberg

AUGUST 31, 2011

Besides these blogs, our press release got picked up by Marketwire, BizJournals and MSNBC. All four of them were relatively larger companies and were interested in talking to us about reselling our product or integrating it with theirs. The press release and its coverage gave us the most calls from recruiters.

Press Release 142

Press Release Patterns Marketing Klout 142

Harp Interactive

DECEMBER 1, 2009

Many big companies are regularly confronted with this Internet Reputation Management nightmare and have to employ strategies to push down negative press and relegate Google position of negative sites that malign their brands. Use electronic and traditional PR techniques and optimized press releases.

Reputation 249

Reputation Directory Press Release Real Estate 249

Social Media Strategies Summit

NOVEMBER 14, 2019

Members also include 92% of Fortune 500 companies, 90 million senior-level influencers, and 63 million decision-makers. In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. 3 Best Buy Shows They Have Heart. and “This is great advice.”.

Class 100

Class LinkedIn Brands Microsoft 100

Harp Interactive

OCTOBER 9, 2009

Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. Here’s a list of 50 ideas (in no particular order) to help move the conversation along. . Build blogs and teach conversational marketing and business relationship building techniques. And yet, there’s something to this.

Social Media 232

Social Media Press Release Marketing Widget 232

Convince & Convert

MAY 16, 2013

Let me share a few specific details, so you can get your company or your clients more business online. Use Google to Identify Where You Can Submit Press Releases, Articles, and Guest Blog Posts. Use Google to Identify Where You Can Submit Press Releases, Articles, and Guest Blog Posts. You get the idea.

Real Estate 149

Real Estate Press Release Google News 149

Later

JUNE 12, 2020

In a recent Facebook Live announcement , Mark Zuckerberg shared several new e-commerce features to support companies looking to bring their business online during COVID-19. . Join the conversation over on Later’s Instagram channel. Like to stay on top of all the latest trends and feature releases?

Products 77

Products Instagram Press Release Upcoming 77

agora pulse

MARCH 25, 2020

Ask yourself, “Does this impact just our company or is it a national or global concern?” Schedule a team and company meeting to make sure everyone fully understands how to handle the crisis and whether temporary new guidelines need to be in place. (Don’t forget to take a couple of deep breaths.). Focus on the good.

Social Media 199

Social Media Social Media Management Issues Team 199

Harp Interactive

NOVEMBER 9, 2009

For the social media writer it can be an onerous task to consistently deliver such effective messages in a conversational style. Monitor Conversation & Analyze the Environment: Before you start setting up your profile on these social networks, spend some time monitoring relevant conversations.

Platform 254

Platform Social Media Radian6 Press Release 254

Convince & Convert

DECEMBER 5, 2017

Marketing owns the voice of the company, while service owns that voice’s support. Social care data can help with triggering recalls, informing press releases, and understanding if the brand has “permission” to lean in on an inevitable controversy—or should stay far away. Data to Influence the Rest of the Business.

Social Media 208

Social Media Marketing Team Upcoming 208

Waxing UnLyrical

NOVEMBER 20, 2018

Data science and digital media are transforming the way companies tell stories and how they can measure success. Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. With limited time and budget, this could be a big challenge.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Mindjumpers

JUNE 8, 2011

They go as follows: Be alert and join conversations. Here, Twitter is an effective tool to connect with people following certain hashtags to engage in conversation with the online tribe. As many businesses have realized, there is great value in running a blog to share knowledge and show what your company is actually about.

Netvibes 218

Netvibes Social Media Tips Delicious 218

agora pulse

OCTOBER 6, 2020

In a study by Horizon Media, 81% of millennials expect companies to make a public commitment to good corporate citizenship. I like to end discussions with an invite to tweet me your thoughts or join the conversation. Add their directors on your Linkedin and engage in conversation about their strategy.

Social Media Management 183

Social Media Management Social Media Trends Meme 183

Ari Herzog

NOVEMBER 12, 2012

Press releases and corporate write-ups across the web talk about the company’s production of electronics for Redbox , NASA , Nokia , and Ford — to name a tiny few consumer brands you may recognize. The company went social this fall, as CMO Catherine Hernandez-Blades elaborated in the company’s first blog post.

Radian6 172

Radian6 Press Release Vimeo Upcoming 172

Sprout Social

FEBRUARY 5, 2020

Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. It helps you understand why, where and how these conversations are happening, and what people think—even when you’re not tagged. What power! Enter social listening. .

Tools 91

Tools Sentiment How To Team 91

Convince & Convert

JULY 27, 2017

Second, emojis can communicate complex feelings that would otherwise be impossible outside of face-to-face conversations. Companies would be wise to pay attention to the nature of consumer-to-consumer conversations surrounding their brands—particularly how emojis are used in those conversations. Send a clear message.

Tips 119

Tips Marketing Press Release Influencer 119

Mindjumpers

JANUARY 14, 2011

Companies all over the world are now looking forward to improving their relationship with their customers with the help of social networking sites. Most often the company professionals maintain accounts for interacting with their customers. This helps their customers to know their company services better.

Trends 245

Trends Influencer Social Media Forums 245

Jason Yormark

AUGUST 8, 2012

Not every company or organization needs to outsource their social media efforts. While this may seem like a simple question to answer, most companies and organizations do not have a strong answer. Does my company/org have the manpower to fuel our social media efforts? I can assure you that is not my opinion.

Consultant 254

Consultant Questions Social Media Tweetdeck 254

Koka Sexton

DECEMBER 7, 2020

I understand that there are companies that have brand markers as roles but in a startup space in a small midsize company space you really shouldn’t be focusing on brand marketing unless your user growth is off the charts. Then you have PR which is: media event outreach contributing articles on other websites press releases.

Strategy 103

Strategy Marketing Startup System 103

Buzz Marketing for Technology

NOVEMBER 9, 2011

The classic product marketing approach to social media is treating it like just another broadcast media channel by posting press releases, sharing events, posting videos and expecting to see instant results like you get with other online media like banners, text links and search. Results : 500,000 viral updates on company products.

Social Media 198

Social Media Jive ROI Press Release 198

Keyhole.co

NOVEMBER 10, 2023

Typically, the generic internal benchmarking methods compare one business process to another similar procedure inside your company. For example, a company may benchmark the marketing and sales department’s performance to see whether their actions are aligned. It falls under the competitor benchmarking process.

Metrics 59

Metrics Analysis Comparison Price 59

Adam Cohen

OCTOBER 27, 2011

By now most companies have figured out that good content is critical in a digital presence. That content can take many forms – user-generated, interactive, structured (data), marketing, conversational, and others. How has your company solved the budget and integration challenges? photo credit: atrogu via Flickr.

Content 100

Content Press Release Flickr Collaboration 100

Convince & Convert

JULY 7, 2011

I’m glad that more and more companies are putting significant effort into their social media programs. I received two emailed press releases with no cover note and no personalization or explanation of any kind from Braintrust Marketing & Communications in Las Vegas (presumably the agency for Buca di Beppo).

Press Release 150

Press Release comScore Cost ROI 150

Janet Fouts

OCTOBER 2, 2013

A company hires us to do influencer outreach and then has trouble with the way the blogger phases their review or post. You want to join into the conversation, not drive it. Many brand marketers believe their goal in life is to write tasty copy that extolls the virtues of their products and nothing more. We get it all the time.

Advertising 182

Advertising Content Marketing Press Release 182

Convince & Convert

DECEMBER 14, 2010

As the folks at Brains on Fire advise in their terrific new book , you need to focus on the Passion Conversation, not the Product Conversation. But, do you want to know the quickest way to gauge the success of a company’s social media effort? And the passion comes from focusing on people, not on logos.

Social Media 130

Social Media Press Release Patterns Exercises 130

Proactive Report

JUNE 18, 2021

It makes the company known, accepted and understood. Most prospective customers have done 70% of their homework by the time they contact a company to make a purchase. One method is to monitor and listen to online conversations relevant to your brand. Of course those things have to occur. What does PR do?

Small Business 85

Small Business Tips Fashion Groups 85

Oktopost

SEPTEMBER 24, 2019

The companies that can ride out events like these are often able to do so because their past actions established a track record of dependability, responsibility, and ongoing improvement. Companies with a bad reputation may suffer losses of revenue and stock value for a long time after such events — just ask United Airlines or Wells Fargo.

Reputation 83

Reputation Press Release Airlines Construction 83

The Marketing Blog

APRIL 18, 2010

47 pm Facebook & India Jump to Comments This is a statistical post, which collates data from various blog-posts, press-releases and news sites. Reply Bharat Rawat April 23, 2010 at 6:00 pm Web design company Delhi offer web hosting, website development and web designing in Delhi.

Facebook 167

Facebook Web 2.0 Startup Press Release 167