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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Customer service?

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Is Social Proof Marketing the Next Big Thing?

Pixlee

Social proof is when someone else validates your opinion. Social proof marketing is when brands leverage social influence to persuade potential customers that their product or service is the best one to purchase. and different types of social proof (videos, photos, text reviews, etc.) How It’s Used Today.

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5 Things You Didn’t Know You Could Do with Pixlee

Pixlee

We’d like to share a few of Pixlee’s unintentionally best kept secrets to make your marketing even more effective. Gain Visibility into Influencer Engagement Rates and Follower Counts using Social CRM. These are five ways you should be using Pixlee (if you aren’t already!). Collect Photos from Facebook Comments.

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UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

UNderstandable One of the most commendable aspects of this book is Stratten’s gift for boiling down a marketing principle to its simplest form. UNderstandable One of the most commendable aspects of this book is Stratten’s gift for boiling down a marketing principle to its simplest form.

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Turn the Tables on Social Media with NutshellMail | Email.

Convince & Convert

The email also can be configured to show you all new friend requests, status updates from pages that you’re a fan of, as well as photos, videos and links from your friends. Here’s a nice video demonstration of NutshellMail and how it can save you time and social media aggravation. This, I'll try.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

At the most granular, day-to-day level, this necessitates visiting your various outposts and your social media hub , determining your progress on each, and graphing it out over time. Or, you could just use Swix, the super slick new social media scoreboard that just works. New YouTube video that goes viral. A new product launch.

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4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

Not in a “here’s our FAQ&# way, but in a vigorous, social media way. I recommend answering each question with a dedicated blog post, and a video – at a minimum. For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate.

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