How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)
agora pulse
MAY 29, 2018
Usually, with KPIs, you would measure Reach, Engagement, Conversions or Leads. However, when it comes to proving ROI, reach and engagement are very tricky areas. Your post got super high engagement on Facebook but what dollar value did that bring to the company? Establish CPC to Prove Social ROI. Boss Tip.
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