How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)
agora pulse
MAY 29, 2018
Usually, with KPIs, you would measure Reach, Engagement, Conversions or Leads. Your post got super high engagement on Facebook but what dollar value did that bring to the company? Explain how each KPI will benefit the company and ask them to help you decide on the ones to focus on. Establish CPC to Prove Social ROI.
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