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The role of artificial intelligence in business in 2024

Sprout Social

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 116
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Choose wisely: Higher education marketers take on College Decision Day

Sprout Social

The class of 2026 is probably the most digitally savvy set of students to ever walk onto a college campus. Twitter has always been a great place to get the conversation started. Higher education social media managers used Twitter’s interactivity to bring prospective students into the conversation. Creative content 101.

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All the Pinterest Shopping Features You Should Know in 2022

Hootsuite

trillion USD in 2026. Most of them are free, although paid shopping ads can boost your results even further with an average 300% conversion increase ! Access advanced conversion tracking analytics. This is perfect for your lifestyle content. You can set a custom attribution window for tracking conversions.

Features 115
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How to Plan a Winning Cross-Platform Campaign: Tips and Examples

Hootsuite

Wondering how to turn a bunch of scattered social media post ideas into a cohesive, powerful cross-platform campaign that leverages the best opportunities of each platform? What is a cross-platform campaign? Cross-platform campaigns are social media campaigns run across multiple platforms. You’ve come to the right place!

Examples 145
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Navigating a sea of screens: How social reinforces digital out-of-home ads

Sprout Social

According to the Digital Out of Home Advertising Market report, the digital out-of-home market is expected to grow at a compound annual growth rate of over 10% to reach a market size of more than $33 billion in 2026. We’ll also dive into how social media can reinforce and amplify digital out-of-home campaigns.

Campaign 103
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A Beginner’s Guide to LinkedIn Ads

Social Media Strategies Summit

LinkedIn’s advertising revenue more than doubled from 2017 to 2021 — and it’s set to double again between 2022 and 2026. Fortunately, the LinkedIn Ads Campaign Manager is intuitive. Campaign groups allow you to group campaigns with similar audiences or objectives, helping you manage them at scale.

LinkedIn 230
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Shoppable Content: How to Get Started And Make Money in 2023

Hootsuite

Social commerce, with features like shoppable content, is about a thousand times more enjoyable than stuffy department stores — which is why we expect the popularity of shoppable content to continue growing. Ecommerce as a whole is projected to make up close to a quarter of total global retail sales by 2026. Close sales fast.

HootSuite 116