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Monday Roundup: International Women’s Day

Waxing UnLyrical

Why: “No marketer wants to be vanilla, yet co-opting the ideals of feminism to promote your business without due diligence and authenticity is not only disingenuous, but extremely damaging to a brand’s reputation,” says Nicola Kemp as she takes a look at ways to avoid “pinkwashing.” Please share in the comments below.

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Monday Roundup: International Women’s Day

Waxing UnLyrical

Why: “No marketer wants to be vanilla, yet co-opting the ideals of feminism to promote your business without due diligence and authenticity is not only disingenuous, but extremely damaging to a brand’s reputation,” says Nicola Kemp as she takes a look at ways to avoid “pinkwashing.” Please share in the comments below.

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How to Run a Smart Social Media Takeover

Hootsuite

Going local in the travel context lends authenticity as well as diversity. If it’s a high-profile event, be sure to use relevant hashtags that will help you nab extra exposure. In addition to its own rippin’ event, the takeover gained exposure with the #WorldPhotographyDay hashtag. Will the takeover promote a hashtag?

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Stanley’s Social Media Strategy: Influencer-Driven Marketing Reinvention

Keyhole.co

However, when it first introduced the Stanley Quencher 40 oz (1200 ml) in 2016, sales lagged for years. LinkedIn: 10K TikTok: 957.6K Stanley has also aced the game of using hashtags and trends effectively. Stanley even stopped stocking the line in 2019. It’s no wonder Stanley has such a dedicated online following. Twitter: 10.7K

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Red Bull’s Social Media Strategy: Marketing So Fly, It’s Giving Wings

Keyhole.co

million LinkedIn: 1 million TikTok: 10.9 Using intriguing user-generated content If used correctly, user-generated content (UGC) can be an excellent boon to brand authenticity, enhanced engagement, and a higher conversion rate. The brand started partnering with popular meme accounts on Instagram in 2016. Instagram: 19.1

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How Merriam-Webster Made Dictionaries Fun By Building a Powerful Brand Voice – Lauren Naturale [SSM039]

Buffer Social

Be authentic. Merriam-Webster (@MerriamWebster) May 27, 2016. You can connect with Lauren on Twitter here or on LinkedIn here – she would love to say hello. We’d love to connect with you at @buffer on Twitter or with the hashtag #bufferpodcast. How your brand voice will evolve and grow over time. Highlights.

Brands 96
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How to Measure the Value of Social Media

Sprout Social

Every article you share on Twitter, Facebook or LinkedIn from Sprout is automatically tracked. They’re able to use Instagram to showcase their brand beliefs and messaging authentically, which in turn attracts customers who share similar beliefs. For instance, Nike promotes the #justdoit hashtag on Twitter and Instagram.