article thumbnail

The Missing Link Between Media and Marketing

Buzz Marketing for Technology

The prospect marketing effort, which is predominantly driven by third-party media investments in content syndication, search and advertising, is still very fragmented and, worse, seldom measured or optimized. We are not connecting that media investment, the prospects generated, nor their data, with our marketing systems and processes.

article thumbnail

Paid, Owned and Earned Media in Digital PR

Proactive Report

Under this agreement, Nielsen and Twitter will deliver a syndicated-standard metric around the reach of the TV conversation on Twitter, slated for commercial availability at the start of the fall 2013 TV season. Twitter has become the world’s digital water cooler, where conversations about TV happen in real time.

Nielsen 61
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Life After the News Feed: Why Facebook is Shifting to Stories (And Why Your Business Should Too)

Buffer Social

In a blog post about this change Facebook shared : “Because space in News Feed is limited, showing more posts from friends and family and updates that spark conversation means we’ll show less public content, including videos and other posts from publishers or businesses.” ” The rise of Stories. Over to you.

Feed 111
article thumbnail

Paid, Owned and Earned Media in Digital PR

Proactive Report

Under this agreement, Nielsen and Twitter will deliver a syndicated-standard metric around the reach of the TV conversation on Twitter, slated for commercial availability at the start of the fall 2013 TV season. Twitter has become the world’s digital water cooler, where conversations about TV happen in real time.

Nielsen 40
article thumbnail

Paid, Owned and Earned Media in Digital PR

Proactive Report

Under this agreement, Nielsen and Twitter will deliver a syndicated-standard metric around the reach of the TV conversation on Twitter, slated for commercial availability at the start of the fall 2013 TV season. Twitter has become the world’s digital water cooler, where conversations about TV happen in real time.

Nielsen 40
article thumbnail

10 Items For Your 2013 Stategic Plan

Proactive Report

We are rapidly approaching the end of the year and I’m already hearing murmurings about plans for 2013. Here are 10 items that should be on your radar for your 2013 strategic planning. If this applies to your company putting an integrated real-time media strategic plan in place is the most important action for 2013.

Mobile 111
article thumbnail

What a 23 Percent Bounce Rate Means

Ari Herzog

In the fall of 2012, my bounce rate was 82% and, in the fall of 2013, it dropped to 15% — dropping over 60% in a year ! This is applicable if you have a form that you want people to fill out, or a product that someone should buy, or some other conversion you want your web visitor to do — on the same page.