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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

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Fetching Friday – Resources Mashup & Supermoon 2012

Kikolani

Discover more about optimization for local businesses and mobile marketing campaigns. 20 Mistakes that Will Undermine Your Call to Action and Cost You Sales – The most profitable sites use this tactic to convince readers to sign up for a newsletter, download an ebook, attend a webinar, or purchase a product. Photo of the Week.

Mashup 113
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What is Dark Social and How Is It Affecting Your Brand?

Convince & Convert

The four most popular messaging apps already have more monthly active users than the four major social networks. They won’t know where you got the article from, making dark social a form of referral traffic that is attributed to the wrong channel. That was in 2012, when messengers were less popular.

Brands 154
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How Is Dark Social Affecting Your Brand?

Convince & Convert

The four most popular messaging apps already have more monthly active users than the four major social networks. They won’t know where you got the article from, making dark social a form of referral traffic that is attributed to the wrong channel. That was in 2012, when messengers were less popular. Image via GetApp.

Brands 132
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24 More of the Best Facebook Guides, Stats and Rants of 2012

Webbiquity SMM

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. Find the answers to these questions and more here in two dozen of the best Facebook guides, tips, stats, facts, raves and rants of 2012. Facebook Changes.

Facebook 193
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Social Pros 19 – Scott Stratten, UnMarketing

Convince & Convert

Publishing is distribution, but it’s the doors that they open with that distribution, that to me, today 2012, is still relevant. Jim : I love that line from the social network. Whether it’s download some sort of whitepaper for your company or sign up for a webinar or buy a product or advocate on your behalf.

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Common Social Media Questions and Answers All Marketers Should Know

Hootsuite

TikTok: Bytedance, TikTok’s parent company, was founded in 2012. Which companies own which social media platforms? Here’s a rundown of social media company acquisitions and ownership. Facebook acquired Instagram in 2012 for $1 billion and WhatsApp in 2014 for $19 billion. How do you create a social media strategy?

Questions 141