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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. One-third of CEOs fail to consider their compananies’ social media reputation when making business decisions. ( The next-most-effective lead gen tactics are paid search (32% vs. 9%) and webinars (30% to 6%). ( Leaders West ).

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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. New Edition of the Ranking Factors for 2011 is Now Live !: It’s pretty exhaustive too.

Marketing 264
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Forrester: Email and search drive online sales, not social

Dave Fleet

Research recently released by Forrester entitled “ The Purchase Path of Online Buyers in 2012 ” indicates that email and search dominate the online space in driving online sales. As reported by Marketing Pilgrim : Paid search matters most for new customers. Email matters most for repeat customers.

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The risk of silence on your company news page or blog…

The Way of the Web

.’ So someone at the firm is theoretically aware that the NYT is doing a story on the events surrounding JC Penney, and that article was published on February 12th, 2011. So when you visit the news section of the SearchDex website on February 15th, 2011, you might do a double take -.

News 37
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Best Web Presence Optimization Guides and Tips of 2010

Webbiquity SMM

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. How to use search to shield your brand from negativity by iMedia Connection.

Tips 179
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10 Simple and Reliable Digital Marketing Metrics

Convince & Convert

Organic: These are people who performed a search on a search engine such as Google or Bing, and clicked on your website’s listing in the organic (non-paid) search results. Around 2011, Google started securing keyword data for people conducting searches while logged into a Google account.

Metrics 60
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What Bubba Gump Shrimp Can Teach You About Social Media

Convince & Convert

Eric : For me, it’s if you’re smart enough to run a reasonable paid search campaign, you’re probably smart enough to put together the product that I want. An oldie in the sense that it’s from I think August 2011, but it’s from a B2B marketing. Jay : That’s Dead Sea Scrolls in our business.