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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. New Edition of the Ranking Factors for 2011 is Now Live !: It’s pretty exhaustive too.

Marketing 264
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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Community manager. A community manager is a social media professional who nurtures relationships among a group of social media users so that the community acts on behalf of the common interest. Community managers help develop professional and brand-focused social relationships by monitoring and engaging with fans and followers.

List 145
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Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

Tracking sentiment around a brand and its competitors might be important for a product manager. But if you are a corporate communications manager, you should really think about whether or not you might be better served by tracking the presence (or absence) of specific campaign messages instead of plain old sentiment.

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Fetching Friday – Resources Mashup & Cedar Breaks

Kikolani

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. I always find it interesting to hear the business applications that others use and felt this would be a beneficial post for the community. Or subscribe directly to Fetching Friday only via RSS or email.

Mashup 122
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Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

As a result, a lingering question emerges on how much spikes in social media activity represent normal sentiment of interested individuals vs. manipulated sentiment of a few that is then spread around virally, possibly taking a life of its own. Like this post?

Analytics 164
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The Silent Rise of LinkedIn to 500M Members: What Marketers Need to Know for 2018 [SSM069]

Buffer Social

How to listen : iTunes | Google Play | SoundCloud | Stitcher | RSS. 2011 (140M members): LinkedIn goes public. Between 2011 and 2017, LinkedIn’s user base grew from 140 million to 500 million – shattering the growth rate in previous periods. Our team has been hearing the same sentiment from marketers everywhere.

LinkedIn 112
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WOM: What's Really Behind The Buzz

Waxing UnLyrical

And they research and they monitor (sometimes for up to three months) just to find out: a) Who a brand’s target audiences are; and b) Who the key influencers within that community are. Bryce is always interested in hearing from other communications professionals with thoughts, feedback or just for a chat. They listen a LOT.