2010, Communities, Company and Social Graph

Mapping Your Social Graph

Proactive Report

JULY 3, 2011

As a direct result, markets are getting smarter—and getting smarter faster than most companies.” Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships.

Social Graph

Social Graph Hubspot StumbleUpon Digg

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

DECEMBER 15, 2009

Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. But this has to change – its impossible to optimize based on each of these silos – BtoB Marketers need lead gen tools with social media built in so we can optimize effectively. Its time next year to embrace it! Mark it down people.

Marketing

Marketing Adwords Mobile Social Graph

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

DECEMBER 15, 2009

Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. But this has to change – its impossible to optimize based on each of these silos – BtoB Marketers need lead gen tools with social media built in so we can optimize effectively. Its time next year to embrace it!

Marketing

Marketing Adwords Mobile Social Graph

Is it That Easy?

Proactive Report

DECEMBER 20, 2010

Last week I wrote that for a company to successfully integrate social media with their PR activities they have to listen, learn and respond. Building social graphs has not been part of our PR practice. Right now ‘social network analysis’ just doesn’t trip off the average person’s tongue.&#.

Social Graph

Social Graph Analysis Survey Data

Integrating Email and Social Media with Flowtown | Email Marketing.

Convince & Convert

FEBRUARY 10, 2010

Both seek to keep your brand top-of-mind with customers and prospects, communicating in a relevant, timely way that ideally is measurable and testable. . “We want to be the mint.com of social marketing,&# says Ethan Bloch , co-founder of the San Francisco based company. I’m excited to see what these guys add next.

Social Media

Social Media Marketing Social CRM Consultant

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic.

Social Media

Social Media Strategy Influencer Social CRM

Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

AUGUST 10, 2010

Influence mining is primarily being used in two corners of the social Web – for identifying and engaging with categorical or brand authorities; and for adding information to customer service interactions. JB : How are companies incorporating influence metrics into their marketing? Should companies treat customers differently?

Social CRM

Social CRM Influencer Klout Social Media

Brain Crack, Innovation, Leadership | Bare Feet Blog

Bare Feet Studios

JUNE 9, 2010

Three years ago, when Twitter was a tight knit community of tech and communications early adopters, we literally begged them to charge for the service. As late as November, 2008, Guy Kawasaki ran a poll and over half still said they would be willing to pay – despite the usual snark attack common by internet communities.

Upcoming

Upcoming Conference Social Graph Flickr

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 3, 2010

Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time. Remember, the most important customer of EVERY company is Google.

Social Media

Social Media Strategy CoTweet CoTweet

Finding Social Media Professionals

Bare Feet Studios

OCTOBER 10, 2008

Uptown Uncorked : Bringing People and Business Together with New Media Digital Voodoo : Digital Voodoo is a social media strategy and intelligence firm with expertise in marketing, advertising, and operations. The Michael Schneider : Social Media technologist and groundswell evangelist.

Social Media

Social Media Construction Consultant Upcoming

4 Detective Tricks to Find Your Customers in Social Media | Social.

Convince & Convert

JUNE 15, 2010

A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. Rapleaf is better for larger companies.

Social Media

Social Media ScoutLabs Company Consultant

6 Lessons Learned From the Demise of MySpace | facebook | Social.

Convince & Convert

SEPTEMBER 8, 2010

Don’t Sell Too Early Many of the missteps that contributed to MySpace’s decay were based on the company not moving beyond its core proposition. In 2006, you have a veritable ATM machine, with companies begging you to put banner ads on your site. You’re the number one social network in the world.

MySpace

MySpace Facebook Social CRM Consultant

SXSW: Mark Zuckerberg Keynote (the edited liveblogged version)

Techipedia: Tamar Weinberg

MARCH 10, 2008

A lot of the focus as of late is how we as a company has grown. Facebook helps people connect and communicate more efficiently. We’re not the only ones [enabling such communication] but a lot of people are using our tools, especially in places like Colombia. As a company? Tell us about how it has evolved.

Web 2.0

Web 2.0 MySpace Applications Microsoft

Ignore Foursquare at Your Peril - An Analysis of Potential.

Convince & Convert

APRIL 7, 2010

In terms of showing friends' opinions first, and all opinions second, I believe that's the future of everything – social graph portability. I’m starting to hear a lot of smart people scoff at these services, primarily along these lines “Why do I care where someone is eating for lunch?

Foursquare

Foursquare Analysis Consultant Mobile

Facebook Credit: Zuckerberg next Treasurer of the Internet App2User

Laurel Papworth

AUGUST 1, 2010

Called Facebook “Credit&# it includes a real world component named, rather fetchingly, “App2User&# , which aims to encourage merchants and loyalty programs like Qantas Frequent Flyer points and Flybuys and whatnot to use the Facebook points social media system. Social Networks and Online Communities – maybe Twitter?

Facebook

Facebook Virtual World Foursquare Banking

Social Media Informer

Mapping Your Social Graph

10 BtoB Marketers Predictions for 2010

Trending Sources

10 BtoB Marketers Predictions for 2010

Is it That Easy?

Integrating Email and Social Media with Flowtown | Email Marketing.

Convince and Convert Blog: Social Media Strategy and Social Media.

Why Influence Mining is the Next Gold Rush | social crm | Social.

Brain Crack, Innovation, Leadership | Bare Feet Blog

Convince and Convert Blog: Social Media Strategy and Social Media.

Finding Social Media Professionals

4 Detective Tricks to Find Your Customers in Social Media | Social.

6 Lessons Learned From the Demise of MySpace | facebook | Social.

SXSW: Mark Zuckerberg Keynote (the edited liveblogged version)

Ignore Foursquare at Your Peril - An Analysis of Potential.

Facebook Credit: Zuckerberg next Treasurer of the Internet App2User

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