Convince & Convert

MAY 9, 2024

Here’s a bit of trivia to use with your non-marketing friends: the word podcast comes from the combination of two words: iPod + broadcast. The former is in reference to the early 2000s Apple music device that has unfortunately already met its demise by being discontinued from production. Unlike iPods, podcasts have grown into a steady channel that brands and creators continue to invest budget in for both production and sponsorship costs as part of their marketing plans.

Brands 78

Brands Apple Cost Advertising 78

Bill Hartzer

MAY 9, 2024

Deloitte’s latest research, “ 2023 Creator Economy in 3D ,” reveals a pivotal shift in consumer behavior and brand engagement. According to the study, a striking 60% of consumers are more likely to engage with a brand that aligns with a content creator they trust. This insight underscores the growing influence of the creator economy, where personal connections and authenticity reign supreme.

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Engagement Brands Loyalty Influencer 78

Social Media Today

MAY 9, 2024

Reddit's looking to maintain control over how third parties access and use its data.

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Reddit Data 114

Amy Porterfield

MAY 9, 2024

Listen on… Mastering the art of interviewing, optimizing your online marketing, and scaling your business in record time with Nathan Chan Let me ask you something – have […] The post #678: Building a Digital Empire: Expert Insights from Nathan Chan of Foundr Magazine appeared first on Amy Porterfield | Online Marketing Expert.

Marketing 56

Marketing 56

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Social Media

Social Media Today

MAY 9, 2024

The new labels will be automatically attached to content created via AI.

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Content Tools 124

Sprout Social

MAY 9, 2024

When singer Shay Lia showed off her vivacious dance moves during Kaytrandas’ iconic Boiler Room set in 2013, she dazzled audiences and quickly became a meme. Over a decade later, people still reminisce and rave over the viral moment. As the creator economy grows, today’s landscape resembles a dance floor. The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd.

Industry 56

Industry Influencer Trends Marketing 56

Keyhole.co

MAY 9, 2024

Hashtags are not just for Instagram and TikTok, they are also great for your LinkedIn posts. Just like on other platforms, using hashtags categorizes your content, making it easier for your posts to reach their intended audience. That being said, picking a bunch of hashtags at random and sprinkling them through your posts isn’t going to cut the mustard.

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Hashtag LinkedIn How To Analytics 52

Social Media Today

MAY 9, 2024

Now you can see how many people saw each of your Threads.

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ProBlogger

MAY 9, 2024

The post 5 Ways to Write Faster appeared first on ProBlogger. Running a business is a time suck of epic proportion. Planning, administration, product development, sales, delivery, email, bookkeeping, social media, marketing. It takes time. Throw in a family and you flit from demand to crisis without a moment to reheat that cup of tea you made three hours ago.

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Exercises Publishing Types Blogger 49

Social Media Today

MAY 9, 2024

The latest on YouTube's efforts to protect election integrity.

YouTube 88

YouTube 88

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A beginner's guide to social media automation tools and getting automation right.

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Tweaklibrary

MAY 9, 2024

Snapchat – the platform known for its disappearing messages and quirky filters – has become a social media staple for teens (and adults alike!). Clicking pics and posting snaps on the application is a popular trend. Although Snapchat Stories last only for 24 hours, it is mostly widely used by Snapchat users. But what happens when you want to revisit those hilarious moments or relive a special memory captured on Snapchat?

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How To FAQ Data Features 10

Social Media Today

MAY 9, 2024

Meta's shift away from news and politics is having a big impact on publishers.

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Social Media Today

MAY 9, 2024

A visual refresh for Meta's top messaging app.

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