February, 2025

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Instagram Tests Option to Re-Arrange Your Profile Grid Display

Social Media Today

Yes, it's coming.

Instagram 209
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10 Non-Profit Social Media Campaigns That Made an Impact

Social Media Strategies Summit

Despite many organizations having to work with tight budgets and limited resources, theres no shortage of innovation in the world of social media marketing for non-profits. To help inspire your next ideation session, weve rounded up some of the most impactful non-profit social media campaigns of the past 12 months from the likes of Doctors Without Borders, the Red Cross, and the Smithsonian Institution.

Campaign 147
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No More Existing Customer Budget Cap

Jon Loomer

The Existing Customer Budget Cap is a feature that allows you to cap the percentage of your budget spent on existing customers when running Advantage+ Shopping Campaigns. You define existing customers using audience segments. Unfortunately, this option is going away… What Happened? If you still have this option, you won’t have it for long.

Campaign 106
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2025 Social Media Ad Specs: A Platform-by-Platform Guide

Ignite Social Media

Whether youre managing campaigns on Facebook, Instagram, LinkedIn, or TikTok, each platform offers unique opportunities and specific requirements to optimize your content. This guide walks you through the key requirements for placements on each platform for both organic and paid content. Facebook: Versatility and Reach Facebook remains one of the most versatile platforms for advertisers, offering various formats and targeting options.

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10 HR Metrics for 2025: HR Data Toolkit

The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!

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How smart brands use empathy marketing: 5 Valentine’s Day campaigns that got it right

Audiense

Most Valentines Day campaigns focus on couples - but what about all the people who arent in a relationship? Discover how five brands used empathy marketing to create V-Day campaigns that resonated with every relationship status.

Campaign 100
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TikTok for Business: The Ultimate Playbook for 2025

Buffer Social

If you have a business and you choose not to use TikTok for business, you’re actively sleeping on a goldmine. TikTok has a massive user base of over 1.69 billion (!!) monthly active users — and the number of Americans using TikTok weekly has quadrupled since 2021. Let’s get rid of the top two objections before I tell you how to use TikTok for business.

Trends 75

More Trending

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How Avoma gained 7.5K LinkedIn followers in just 5 months!

Oktopost

In this episode, Mohamed Azhar reveals how he grew Avomas LinkedIn following by a whopping 7.5K without spending a single dime on ads. Get ready to take notes! Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary How did Avoma gain 7,500 new LinkedIn followers in just five months, without spending a single dollar on ads?

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3 Problems with Remarketing

Jon Loomer

Remarketing results are pretty great, right? They’re not always what they seem. Theres a wide range of advice on remarketing. Some will tell you that its not necessary anymore since it happens naturally when going broad. And while I’m not completely anti-remarketing , there is plenty of truth in this point of view. Others swear by it. And I understand why because the results look amazing.

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What is the Meta Pixel, and how do you make the most of it?

Hootsuite

Successful marketers know that data is power. The Meta Pixel is a powerful data-gathering tool that helps marketers understand how Facebook and Instagram impact website sales. It also tells marketers who engages with their websites, making it possible to target those exact people (or lookalike audiences) with ads on Meta platforms. Keep reading to find out more about the Meta Pixel and how you could be using it to get better results from your social media marketing efforts.

API 63
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Brand Strategy: Dove doesn’t sell soap. It sells self-worth.

Keyhole.co

For decades, the brand has done what most beauty companies wouldnt dareput real people at the center of the conversation, flaws and all. When the industry leaned into unattainable perfection, Dove pushed back with #RealBeauty, #DetoxYourFeed, and a Super Bowl ad that called out body shaming in sports. The result? Dove isnt just a brand strategyits a social force.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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9 Time-Saving Tools to Support Creators in 2025

Buffer Social

If there’s one thing every creator wishes for, it’s more hours in the day. Between brainstorming ideas, creating content, engaging with audiences, and keeping up with trends, it can feel like the to-do list never ends. But here’s some good news: you may not be able to get more time—but you can definitely get smarter tools. 2025 is shaping up to be a year of massive opportunities for creators , but staying ahead means working efficiently.

Tools 69
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How The Instagram Algorithm Works [Infographic]

Social Media Today

A simple overview of how Instagram decides who sees your posts.

Instagram 192
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How CMOs can measure and attribute leads to podcasting

Oktopost

Podcasting has become a powerful tool for B2B marketers to engage their audience, build thought leadership, and showcase their expertise. Unlike traditional content formats like blogs and whitepapers, podcasts provide a conversational and engaging way to connect with listeners on a deeper level. In B2B, podcasts allow CMOs to target niche audiences with relevant, valuable content while positioning their brand as an industry leader.

B2B 71
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Your Organization’s History As Content Marketing

WebInKnow

I love when history merges with marketing! Last week I visited the 117-year-old Carnation Farms in Washington state. The organization celebrates its history as a way to market its modern businesses.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Brand love: How to make audiences’ hearts grow fonder

Sprout Social

Is receiving brand love like celebrating Valentines Day in primary school? Stay with me here. On Valentines Day, my classmates and I would craft various pink and red heart-shaped notes for our peers. One-by-one, wed drop off the Valentines, gently placing them into shoe boxes decorated with glitter, stickers and feathers. At the end of the afternoon, it was a thrill to take stock.

Brands 55
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5 Ways to Improve Your Social Listening Strategy

Keyhole.co

Knowing your customer avatar is critical for boosting sales and creating a more compelling user experience. While its good to learn more about customers as they buy your products and provide feedback, you can also learn about them with an effective social listening strategy. What Is Social Listening? Social listening involves browsing through social networks and seeing what people are saying about your brand, products, and services.

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#751: The Secrets to Realistic Recurring Revenue with Stu McLaren

Amy Porterfield

Listen on… Creating financial stability through recurring revenue, fostering genuine community, and building the confidence to grow your business. My friend, if youre ready to create predictable profit in your business, youre in for a treat! Today, Im bringing back one of my dearest friends and the ultimate membership expert, Stu McLaren! Stu […] The post #751: The Secrets to Realistic Recurring Revenue with Stu McLaren appeared first on Amy Porterfield | Online Marketing Expert.

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The Social Media Funnel Explained [Infographic]

Social Media Today

Some tips to help you maximize your social media content approach.

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HR’s Blueprint for a Successful 2025

The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.

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B2B social drives engagement and lead generation – Oktopost research

Oktopost

B2B social media has evolved from a nice-to-have into an indispensable cornerstone of modern B2B marketing. As businesses navigate the complexities of 2025 and beyond, social media platformsparticularly LinkedInhave become critical channels for building brand presence, fostering meaningful connections, and driving sustainable growth. The report analysis proves that B2B social drives engagement and lead generation; some strategies are more impactful than others.

B2B 62
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How To Use Galaxy AI Call Transcripts Feature On One UI 7?

Tweaklibrary

Did you know that Samsung has released a new update on One UI 7 that allows users to create AI-powered call transcripts? Yes, You read that right! In simple terms, you can read your call anytime you like. However, since it is AI-generated, we will have to overlook a few errors in the transcript until further updates are released. Some of you may ask What is the need for transcribing calls?

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Instagram Stories: The Complete Guide to Using IG Stories to Boost Engagement + Reach

Buffer Social

Instagram Stories are one of the first things I tap on when I open the app. I love seeing the more authentic, in-the-moment content creators and brands post there, rather than the polished Instagram feed.  Many Instagrammers will spend hours creating beautiful Instagram Reels and photo posts, but ignore their Instagram Stories — and they’re missing a trick here.

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Social Listening: Your Customers Are Talking. Are You Listening?

Keyhole.co

Tired of creating and posting social media content that doesn’t get traction? Are you wondering how to use social listening to create tailored content that speaks to your audience and drives engagement? Your audience and customers may interact actively with your brand, products, or services. But you may not be listening to what they say. The lack of attention may result in low engagement and conversion.

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The HR Leader’s Workforce Management Guide

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.

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#750: Announcement Episode! 📣 A BIG Change After 12 Years

Amy Porterfield

Listen on… Heres how the podcast is evolving to meet you where you are now and supporting you in reaching your next big milestone. After over a decade of podcasting and 16 years in the online marketing world, its time for something new! Im thrilled to announce that Online Marketing Made Easy is […] The post #750: Announcement Episode! A BIG Change After 12 Years appeared first on Amy Porterfield | Online Marketing Expert.

Meeting 59
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Pinterest Reports Record Usage and Revenue in Q4

Social Media Today

Pinterest is seemingly on the right track with its development.

Report 192
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Get the full picture with Power BI and Oktopost

Oktopost

As B2B marketers, we know social media drives how people connect, learn, and make decisions. Its not just a channelits the frontline of our success. Thriving in this space means mastering its unique dynamics to build awareness, drive sales, and retain customers. But heres the challenge: most tools werent built for B2Btheyre designed with consumer brands in mind.

B2B 62
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Connect Better With Your Audience : How To Schedule Messages On Instagram

Tweaklibrary

Why Do I Need To Schedule DM on Instagram? Whether youre an influencer or an entrepreneur or a content creator, with every new Instagram follower engaging with them and connecting over direct messages becomes extremely vital. Engagement with your followers not only ensures you share a personal connection with your audience but also improves the potential of your business.

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Why (and How) to Switch to a New HR & Payroll Platform

Speaker: Speakers:

HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?

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Social media in healthcare: A regulation-friendly guide for 2025

Hootsuite

The benefits of using social media in healthcare are tangible: 57% of people say a hospitals social media presence strongly influences their choice of where to access healthcare , and 81% associate a strong social presence with having cutting-edge technology. But it can be complex to navigate compliance with laws and regulations in your region on top of producing high quality content.

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Threads Drives 73.6% More Engagement Than X — Here’s What You Need to Know

Buffer Social

Social media platforms are becoming mirrors of each other, but their results are anything but identical. Threads is driving significant engagement. However, X still surpasses Threads in MAU, meaning you could reach more people there. So where should you focus your efforts? For creators and brands, understanding which platform delivers better results can be the difference between thriving and wasting resources.

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4 Questions to Ask About Conversion Results

Jon Loomer

Advertisers love to share amazing conversion results to impress clients, potential clients, and other advertisers. But those results are often too basic, leaving out important information. You should ask these questions to get important context… 1. Who is the Targeted Audience? If its remarketing , results tend to be view-through heavy. Remarketing has a tendency to give you great results on the surface, but its not scalable or incremental.

Questions 124
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Research Suggests That Threads is Driving More Engagement Than X

Social Media Today

New research shows that Threads posts drive more engagement on average than those on X.

Research 194
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HR’s Complete 2025 Calendar of Important Dates

HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!