Waxing UnLyrical

JUNE 24, 2019

In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. In fact, 68% of respondents to the Uproar PR survey said they have made a purchase based on a post from a non-celebrity. Think Beyond Social Media. Consumers look to buy from those they trust. Event panel.

Influencer 237

Influencer Authentication Survey ROI 237

Waxing UnLyrical

APRIL 2, 2017

It’s a post by Andrew Hutchinson on Social Media Today , which has been languishing in my inbox for a while. Geological Survey uses Twitter data to track earthquakes: “For example, the U.S. It’s quite a long read, but well worth it. In particular, look at #1, and the example Andrew gives of how the U.S.

Research 200

Research Tweetdeck Survey Banking 200

Waxing UnLyrical

FEBRUARY 15, 2011

The main reason for all this (at least from the small informal survey I did) was that we would rather staple our eyelids to the back of a moving train than try and find someone to do the work for us. We can’t imagine asking someone to take on extra work when they are struggling to keep up with what they have.

Social Media 188

Social Media WordPress Press Release Flickr 188

Waxing UnLyrical

MAY 13, 2013

SurveyAct – New Online Survey Tool for Small Business Owners. Why: Mike Allton explains how conducting a survey on your blog allows you to get to know your readers and can help you generate future content that they will find interesting and helpful. Where is Chuck Norris and other crucial social media questions.

Tips 196

Tips Wikimedia Survey Exercises 196

Waxing UnLyrical

JUNE 28, 2013

On how Sodexo specifically measures its Corporate Citizenship efforts: A3: #Sodexo uses 3 year survey of stakeholders. A3a: In between surveys, we’ll measure engagement (hits, time on site, feedback, customer/client feedback) but moving needle key #measurePR — John Friedman (@JohnFriedman) May 28, 2013. I love that last one!

CSR 258

CSR Survey Consultant Loyalty 258

Waxing UnLyrical

MARCH 22, 2011

Surveys [are] the best-known example. “Secondary research is the use, summary, or synthesis of existing research, e.g. using an existing survey or an article.&#. They use surveys to: Find out facts and things that can be quantified. On the different types of research: primary, secondary, etc.: So far so good, right?

Research 172

Research Focus Group Survey Statistics 172

Waxing UnLyrical

OCTOBER 26, 2016

Online surveys. My consulting firm recently completed a research project for a regional utility to assess how industry peers were using social media. Our client wanted to make smart decisions as it updates its social media plan. We didn’t want to talk to everyone in the industry since this wasn’t a survey.

Conversation 100

Conversation Project Metrics Survey 100

Waxing UnLyrical

AUGUST 2, 2018

Ask questions on social media. Create surveys. Share the right content on the right social media network. Every social media network is different, which means your audience and/or the information they’re looking for is different, too. Are people engaging with your social media posts?

Content 124

Content Brands Findability Marketing 124

Waxing UnLyrical

JANUARY 3, 2013

It’s a clever way for social media fans with a large following to monetize their creativity and influence on popular platforms. The business clients (you) are also referred to the “field agent,” who shares everyday information such as your location, photos, survey results, scanned barcodes and more with the provider.

Crowdsourcing 217

Crowdsourcing Price Airlines Survey 217

Waxing UnLyrical

DECEMBER 14, 2016

On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included). If social media is part of your PR plan, involving employees can earn you serious benefits. Now consider this exercise in the real-time social media scenario.

Nielsen 100

Nielsen Reputation Metrics Exercises 100

Waxing UnLyrical

MAY 17, 2011

During Steve’s last visit to #measurepr , he’d mentioned that one of the potential problems with online surveys is their lack of statistical significance. For example, “about 15% of Americans not online, so online surveys cannot include them.&#.

Klout 195

Klout comScore Nielsen Sample 195

Waxing UnLyrical

MARCH 1, 2012

And when they use social media to build community, and then gradually convert that community into donors, they’re being really smart. 96% of surveyed donors said they’d give more money in the future to participating nonprofits. Of the $2 million raised for area non-profits, more than $1.8

Eventful 154

Eventful Training Survey Communities 154

Waxing UnLyrical

FEBRUARY 25, 2011

Over and above this, I was told: Renewing your PRWeek subscription will ensure you continue to receive all the latest industry news, surveys, and special reports. When it comes to creating surveys that are applicable to their business prospects, they almost never do it. The truth is. And you should ask these questions. Do I want this?

Directory 180

Directory Survey Flickr Applications 180

Waxing UnLyrical

OCTOBER 19, 2016

Social media, is, well, unmediated , which means there’s even less control. Message Exposure” can be quantified through content analysis as the sequence leads to the “Awareness/Understanding” phase which is commonly measured using surveys. The Challenge for Public Relations.

Diagrams 100

Diagrams Analysis Research Sentiment 100

Waxing UnLyrical

APRIL 13, 2016

Sharing bits of information about your business or service on social media. According to a survey by Tomoson : Influencer marketing generates as much as $6.50 Here’s a checklist for identifying and selecting an influencer in your niche: Who are the top influencers on various social media platforms?

Influencer 100

Influencer Campaign Marketing Fashion 100

Waxing UnLyrical

JULY 30, 2015

A6 My least favorite IC measurement tactic: reader response surveys (which only measure what your readers think). Some great suggestions were offered up including: Use keywords to set up social media alerts for relevant positions. Connect with people that work at the companies you want to work with via social media.

Yammer 100

Yammer Consultant Proposal Journal 100

Waxing UnLyrical

AUGUST 14, 2015

We were excited to welcome four amazing guests: Nichole Kelly of Social Media Explorer, Sally Falkow of The Proactive Report, Tinu Abayomi-Paul , and Michelle Drifka Hinson , Chair of the Institute for Public Relations’s Measurement Commission. Survey Monkey. SME Social Media Reporting Toolkit. CyberAlert.

Analytics 100

Analytics Consultant Survey Reputation 100

Waxing UnLyrical

FEBRUARY 6, 2011

“Social media&# or “social networking&# – which term is correct? Edelman’s wonky 2011 trust survey , by Paul Seaman. Super Sunday: are you ready for some… advertising! by Davina Brewer. Why: even though I plan not to watch the Super Bowl , Davina might make me change my mind. You should too.

Class 144

Class Postrank Tourism Survey 144

Waxing UnLyrical

NOVEMBER 7, 2014

If not, you can draft and field a perception survey, which you can ask your client to send to a specific group of recipients, asking them to complete it anonymously. There is no shortage of lists of social media monitoring tools, but check out this list from my friend Ian Cleary on his Razor Social site. That’s ok.

Strategy 243

Strategy Consultant Research Organization 243

Waxing UnLyrical

AUGUST 10, 2011

Crisis and issues management: With the growth of social media, the ability for crises and issues to spark and spread across the globe is unprecedented. PR evaluation: In the past two years alone the growth of social networks and social media usage has seen the rise and rise of measurement and analytics.

Skills 188

Skills Communities Issues Education 188

Waxing UnLyrical

MAY 2, 2011

In these instances, figuring out the precise ROI of social media becomes hard and highly inexact. You might try to survey the correlation between feeling ready to go the distance and actually riding in the main event (i.e. #2), This, though, does not mean that online community building is stupid or a waste of time.

Training 156

Training ROI Eventful Cost 156

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Peter Drucker.

Metrics 100

Metrics How To Discount Analytics 100

Waxing UnLyrical

JANUARY 26, 2020

A 2018 USC Annenberg study found that 64% of public relations professionals surveyed predict that in five years the average consumer will not be able to distinguish between earned and paid media. Today we live in the information age. Not to sound too dystopian, but I believe we are on the cusp of the fake information age.

News 58

News Banking Flickr Cost 58

Waxing UnLyrical

AUGUST 15, 2011

The other day I read that higher education consulting firm, Noel-Levitz, found that more than three-quarters of students and parents it surveyed never or only rarely read blogs on college websites. I manage a blog for a mid-sized Canadian University.

Study 178

Study Committee Metrics Education 178

Waxing UnLyrical

NOVEMBER 21, 2019

Age groups, gender and even location are factors in this, so some thorough work might need to be done, if not by yourself (surveys, questionnaires, feedback forms, etc.) Do some research , if you haven’t already, on the finer points of your ideal customer, and make sure that your content appeals to that customer.

Content 20

Content Marketing Research Survey 20

Waxing UnLyrical

JULY 1, 2015

According to a non-exhaustive list on Wikipedia , there are more than 200 social media sites across the globe. Although you may have thought otherwise, social media is not limited to Facebook or Twitter. How can you diversify your social media channels? But with 1.44 Generate leads.

Social Media 100

Social Media Curation Wikipedia Small Business 100

Waxing UnLyrical

DECEMBER 9, 2015

And with more than 3 billion users online , that amounts to almost 2 billion social network users. The sheer amount of traffic that social media sites see every day makes it an insurmountable task to manage multiple social profiles manually. Social media automation addresses this challenge beautifully.

Social Media 100

Social Media Tweetdeck Strategy Airlines 100

Waxing UnLyrical

JANUARY 17, 2019

Conduct Surveys. Can you survey customers to discover a new point of view? These results can be used for a press release, infographic, social media post and media relations outreach. Contributing articles to publications is also a great way to expand thought leadership by sharing your perspective in your voice.

News 203

News Press Release Creative Commons Survey 203

Waxing UnLyrical

JUNE 14, 2012

While 100,000 people surveyed is impressive, repeating the same action 100,000 times proves the validity of an action in a single circumstance, and not it’s applicability to any other situation. What I’ve shown are simply the results for one post, but if I did a survey of 50,000 posts, the numbers would be equally disparate.

Apple 194

Apple Survey Case Study Sample 194

Waxing UnLyrical

AUGUST 19, 2016

I think the data are fairly decent, since they say they fielded their survey via SSI. Also, I found it somewhat contradictory that while respondents said they consumed social media posts thoroughly, their skim rate for those wasn’t that far off from that of interactive content… nor that of news articles.

Content 100

Content Hubspot Survey Report 100

Waxing UnLyrical

MAY 31, 2018

So long as your giveaway is “no purchase necessary,” you’re generally in the clear, but some states are very strict about what “No Purchase Necessary” means: even asking people to complete a survey might constitute a “purchase” that would make your giveaway an illegal lottery. And there are risks arising from international law, too.

Creative Commons 179

Creative Commons Skills Influencer Hashtag 179

Waxing UnLyrical

MAY 13, 2016

We surveyed internal stakeholders. We did a media analysis. We set up and embarked on a massive social media analysis. So we devised a multi-faceted communications audit to identify: what the organization said it did, what its audiences thought it did, and. how to bridge the gap between the two. External stakeholders.

Analysis 100

Analysis Training Banking Organization 100

Waxing UnLyrical

MAY 22, 2015

So it wasn’t a huge surprise that the survey really focused on whether, and how, journalists would use externally-produced video. ” On the flip side, this doesn’t give you a pass when it comes to creativity with your content and pitching; leverage that to generate even more earned media through your outreach efforts.

Review 100

Review Report Content Consultant 100

Waxing UnLyrical

OCTOBER 25, 2010

Read Me On BNET Watch Me In Action Book Me! Liked what you saw? Why not book me for a speaking gig ? These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

Class 248

Class Avatar Cause marketing Postrank 248

Waxing UnLyrical

MAY 5, 2011

As a PR pro, one of the things I’ve liked best about this social media movement is the rebirth or revival of storytelling. Stats: If you have the surveys, interesting data, use them. Brewer is some sort of PR, Marketing, Social Media person who makes hats or something. Guest post by Davina Brewer.

Apple 165

Apple Comparison Survey Price 165