Razor Social

MAY 15, 2019

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. Contents of this Guide.

Influencer 104

Influencer Social Media How To Campaign 104

Convince & Convert

JANUARY 11, 2011

People who say social media isn’t measurable aren’t looking very hard. The truth is that there are at least 25 viable metrics you can use to evaluate the success of your social media efforts. Here are the 6 critically undervalued social media success metrics. Inbound Links. Daily Story Feedback.

Metrics 159

Metrics Postrank Social Media Klout 159

Oktopost

NOVEMBER 9, 2023

The key is understanding the backbones of a strong paid media plan so you can use paid channels wisely and direct budgets to where you can best reach and convert your target audience. Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing?

Examples 62

Examples B2B ROI CPA 62

Webbiquity SMM

NOVEMBER 17, 2015

” the delightful Shelly Kramer asked me when I met her recently face-to-face for the first time, at a Minneapolis internet marketing event. I guess that’s because I’ve always wanted this blog to be about you, the reader, and your need for digital marketing information and guidance. Not a place for me to “sell.”

SEO 100

SEO B2B Consultant News 100

Small Business Mavericks

JANUARY 6, 2016

The key to effective inbound marketing is to drive traffic back to your website where you can close the sale. No matter what kind of business you run, your best clients are going to be those that come to you through your inbound marketing channels. Inbound marketing can comprise many channels. Social media.

Marketing 70

Marketing Engineering Advertising B2B 70

Buffer Social

APRIL 26, 2017

How big is your social media budget? I’ve heard of companies that spend millions on marketing and others who spend zero (we skew toward the zero side at Buffer). That’s why a hypothetical situation like — what would you do with $100 to spend on social media marketing ? — Take the free class.

Social Media 111

Social Media Class Marketing Social Media Management 111

Buffer Social

MARCH 29, 2023

When Lauren Gates started creating user-generated content (or UGC) in January 2023, she had no experience filming or editing videos. User-generated content, also known as UGC, is any piece of media created by regular people to help a brand sell its product or service. Your face may not even show in the content you create.

UGC 87

UGC Film How To Skills 87

Keyhole.co

JANUARY 16, 2024

Competition is fierce in today’s markets. This doesn’t just refer to sales and revenue; businesses also compete within the social space, whether they are small or big brands. For instance, have you ever wondered who’s dominating the social space between Burger King, Subway and MacDonald’s? Ready to tune in?

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Keyhole.co

SEPTEMBER 13, 2023

Can’t get engagement on Instagram even with impeccable content? They get your content in front of a broader audience, enhance discoverability, and enable more refined targeting. To use it properly, first, you must understand why hashtags are indispensable for a strong Instagram marketing strategy.

Hashtag 52

Hashtag Trends Instagram UGC 52

Oktopost

NOVEMBER 3, 2021

Whether you’re pursuing an inbound or outbound marketing strategy, lead generation is a constant struggle. In fact, 37% of B2B marketers rank it as their number one challenge. Any good B2B marketing campaign will attract the attention and leads but at different stages of the funnel. What are qualified leads?

B2B 135

B2B How To Data Process 135

Convince & Convert

JANUARY 19, 2014

This is most egregiously true in a category where the transactional stakes are often the highest: business to business marketing. Now 90% of it has swung to marketing. Now THAT’s self-serve information in B2B marketing. Jay is the founder of [link] and host of the Social Pros podcast. tweet this ).

B2B 143

B2B Hubspot Marketing Embedding 143

Webbiquity SMM

APRIL 26, 2016

The web presence optimization (WPO) framework includes tracking and measuring online marketing metrics for five key channels or disciplines: Press (PR), Social, Website (SEO), Paid, and Industry. The first four categories are fairly self-explanatory, but what does “Industry Presence” consist of?

Industry 100

Industry Directory SEO Metrics 100

Adam Sherk

MAY 14, 2013

When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. In addition producing quality content on a daily basis creates a steady stream of new opportunities. Recommended Tactics. Link reclamation.

Publishing 209

Publishing Module Syndication Badge 209

Oktopost

MAY 23, 2022

The eternal question for B2B marketers is: When is the best time to sell to buyers? In this post, we’ll explore the fundamentals, benefits, and use cases of intent-based marketing, and how you can successfully implement these strategies to enhance your customer experience. What is intent-based marketing? Quick Links.

B2B 88

B2B Marketing Paid Search Buy 88

Harp Interactive

APRIL 20, 2010

The best way to get back-links is to create valuable content; create it and they will link! Additionally, you can create social media accounts that link back to your website. Put on some music, get armed with all your prepared content and submit away. 7 WAYS TO MAKE DIRECTORY SUBMISSIONS LESS PAINFUL!

Directory 326

Directory Google NoFollow URL 326

Justin Levy

MAY 10, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking The Joint Chiefs of Staff 2010 Social Media Strategy Written on May 10, 2010 by Justin Levy in military , social media , social media strategy 16 Comments - Leave a comment!

Social Media 113

Social Media Strategy Policies RSS 113

Adam Sherk

DECEMBER 22, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk How to Identify Your Own Top Trends by Adam Sherk on December 22, 2009 Yesterday Facebook shared its Top Status Trends of 2009 , providing insight into what terms most commonly occurred in users’ status updates. were most (and least) popular? Happy New Year.

Trends 167

Trends How To Digg Press Release 167

Adam Sherk

MAY 26, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Where Do You Want Your Social Media Press Releases to Live? Keeping the content on your own domain allows you to benefit from internal and inbound links to both the newsroom itself and individual releases.

Press Release 102

Press Release Social Media Syndication Hosting 102

Small Business Mavericks

MARCH 5, 2011

» The True Meaning Of Content What is the true meaning of content? But today, content has a rather broad view. Content has moved beyond the web page. But small business owners have to get creative in the ways that we develop content and in what that content is designed for. That was about it.

Content 79

Content Case Study Press Release Small Business 79

Janet Fouts

OCTOBER 29, 2012

Lots of people will tell you ”Social Media Influencers” are the key to social media marketing but what does that really mean? Refine this as finely as possible so you don’t have to filter though too many false leads in broad categories. Is influence based on number of connections?

Influencer 135

Influencer Klout URL Social Media 135

Kikolani

APRIL 27, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. Blogging / Content Marketing. Blogging / Content Marketing. The Resources Mashup. Here are six reasons why! Those people are clueless.

Mashup 113

Mashup Resources Klout Remix 113

Techipedia: Tamar Weinberg

AUGUST 27, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Search Engine Optimization , Social Media > The Great Social Media Traffic Debate: Niche or General Networks? The Great Social Media Traffic Debate: Niche or General Networks?

Social Media 100

Social Media StumbleUpon SEO ROI 100

Writtent Blog

OCTOBER 7, 2013

Online content marketing may be a relatively new practice, but editorial calendars are virtually as old as the publishing industry. While few brands can afford to be 12 months behind the times in the era of real-time publishing, it’s critical to take a lesson from traditional media in planning and preparedness. SocialCast.

SocialCast 111

SocialCast Tools Price Collaboration 111

Ari Herzog

AUGUST 25, 2011

No one will spend unproductive time finding your search box, categories, tags, recent posts, etc. Important items such as categories, pages, and a search box should be above the fold so scrolling is minimal. I’m sure you’ve heard the overused expression, “Content is king.&#. Social interactivity is a must for your blog.

Tips 144

Tips Widget Repository URL 144

Writtent Blog

JUNE 20, 2014

In my last post, I touched on how using these 27 must use SEO tools can deliver incredible content marketing results, and they really can – I hope you found the post useful. An all-round plugin that makes it easy to manage title tags, keywords, meta data, links, canonicalization, social media markup, and a whole lot more.

SEO 106

SEO WordPress Engineering Analytics 106

Justin Levy

JANUARY 4, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Gone Mobile Written on January 5, 2010 by Justin Levy in announcements , blog , miscellaneous 2 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed. United States License.

Mobile 113

Mobile Disqus iPhone Creative Commons 113

Adam Sherk

OCTOBER 8, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Common Causes of Duplicate Content on News Media Sites by Adam Sherk on October 8, 2009 Although search engines keep improving on their ability to deal with duplicate content, this continues to be one of the main SEO issues facing news and content sites.

Sites 105

Sites News Syndication Content 105

Oktopost

MARCH 29, 2022

Over the past ten years, B2B Marketing teams have gone from doing social media activities because “everyone else is” to seeing real value and quantifiable results. In fact, 61% of B2B companies are making social media a top investment priority this year. Best B2B Social Media Community Program.

B2B 118

B2B Social Media Energy Team 118

Justin Levy

JULY 30, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Are Blog Comments Dead? Written on July 30, 2010 by Justin Levy in blog , community , facebook , interactions , social media , twitter 23 Comments - Leave a comment! I’ve been thinking about this often.

Comments 220

Comments Disqus Social Graph Blogger 220

Sprout Social

MAY 22, 2023

Neither is the road to social media maturity. The COVID pandemic was an unanticipated crisis for the healthcare industry, but one that opened organizations’ eyes to the crucial business impact digital and social media marketing can have. Social media can impact every arm of your business.

Social Media 83

Social Media How To ROI Social Media Management 83

Adam Sherk

JUNE 30, 2009

However from an SEO perspective there is a downside, as syndication creates duplicate content issues. However from an SEO perspective there is a downside, as syndication creates duplicate content issues. The only way to completely eliminate the issue is to require syndication partners to block their versions from the engines.

Syndication 111

Syndication Press Release SEO Publishing 111

Kikolani

MARCH 11, 2013

If you don’t do SEO for a living but want to do some major search marketing work with your website, you’re in luck. The following are awesome SEO tools you can use for free or cheap for a limited time to do your search marketing research. Raven Tools offers a 30 day free trial for their online marketing toolset.

SEO 167

SEO Tools Analysis CPC 167

Sprout Social

NOVEMBER 21, 2023

And there’s no sweeter harmony than what’s created through collaboration between customer service and marketing. To achieve this, Instant Brands has embraced a top-notch approach to social media customer service. Grounding marketing strategies in customer feedback elevates initiatives big and small.

Tips 100

Tips Collaboration Marketing Team 100

Sprout Social

JUNE 12, 2023

Now, enter social media — your secret weapon. You’ll also find actionable tips on harnessing the power of social to shape these experiences. Table of contents What is customer experience (CX) strategy? Leverage social media listening tools to keep tabs on what customers are saying about your brand online.

Strategy 134

Strategy How To Metrics Loyalty 134

Buffer Social

MARCH 30, 2017

Facebook is still the leading platform for marketers. From our State of Social Media 2016 report , we found that 93 percent of marketers are actively using Facebook for their business. The News Feed is where we get most of the content and information on Facebook. Left sidebar. Right column. Right sidebar.

Feed 40

Feed Feedly News Products 40

agora pulse

DECEMBER 5, 2019

Personally, I prefer to read rather than watch content, so I wasn’t convinced that a webinar was the most effective means of generating leads. As a self-proclaimed content marketing practitioner, I have my preferred approach: to create valuable e-books and offer them as registered downloads through blog posts and pop-up invitations.

Social Media Management 170

Social Media Management Eventful Hosting Social Media 170

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison.

Social CRM 133

Social CRM Influencer Klout Social Media 133