Sherrilynne Starkie

MARCH 28, 2013

Mentioned on Mashable this week, Facebook has started testing threaded comments on the Web version of the social network. That's the promise from social networking web site LinkedIn with its revamped search capabilities. Gartner: Fake social media reviews. Smarter search. PLEASE LIKE MY FACEBOOK PAGE.

Social Media 302

Social Media Curation LinkedIn Notification 302

Sherrilynne Starkie

FEBRUARY 23, 2013

The report reveals that among brand marketers, social spend in 2013 will increase substantially, but perhaps the budget is not being spent where impact would be the greatest. The study shows that blogs are the third among online sites most likely to influence a consumer purchasing decision, coming after retail and brand websites.

Blogger 389

Blogger Brands Technorati comScore 389

Sprout Social

NOVEMBER 11, 2021

Social commerce. Drive more sales opportunities by extending your storefront into social networks with the collective power of social media and commerce. Q: How do you encourage your social media audience to shop directly from your social profiles? Review management.

Social Media Management 120

Social Media Management Social Media Platform Review 120

Hootsuite

APRIL 29, 2020

To keep things simple, you can use our free social media audit template to help you create an up-to-date inventory of all your social accounts. As part of your audit, make a note of how often you’re currently posting on each social network. Use social listening to understand industry norms. But not all.

Template 145

Template Templates Social Media Tools 145

Ignite Social Media

MAY 6, 2020

Key Takeaways: Digital marketing ROI is getting harder to achieve on social media in part because so many new brands have flooded social networks. Furthermore, the strict definition of digital marketing ROI is actually this: Image credit: Harvard Business Review. We have many clients driving real ROI from social programs.

ROI 154

ROI Marketing CPC Retail 154

Sprout Social

MAY 11, 2023

Use the built-in brand safety tools for each social network Your first line of defense against your branded ads appearing alongside offensive content includes the in-platform tools provided by the major social networks. The retailer used TikTok to highlight its partnership with basketball star Candace Parker.

Reputation 130

Reputation Tools Brands How To 130

Sprout Social

MAY 15, 2020

You may have reports set up to measure your own key metrics, but in the course of trying to prove the value of social to your larger organization, you’ve likely run into questions about how you stack up to competitors or how your social presence “should” be going compared to your industry. Engagements received on brand content.

Industry 123

Industry Real Estate Social Media Sports 123

Webbiquity SMM

JULY 9, 2012

Recommendations and reviews are common in the consumer world, where customers routinely yelp, buzz and epine about everything from air conditioners to yard ornaments. Search for any local restaurant, retailer or other establishment and customer reviews are almost certain to be featured prominently in the results.

B2B 189

B2B Case Study Telecommunications Study 189

Twist Image

JULY 31, 2014

Most retailers struggle to retain customers because of digital technology. It''s easy for a potential customer to walk through a physical retail environment, and then use their smartphone to either find a better price, become more informed about their purchase or ask their social network their thoughts on the pending purchase.

Retail 91

Retail Analytics Research Buy 91

Sprout Social

MAY 19, 2021

Social media interaction is an umbrella term that encompasses all the two-way conversations and touchpoints that occur between companies and consumers. Whether you’re liking a tagged post or addressing a lukewarm review, the way you interact with your followers has a huge impact on customer satisfaction and retention.

Engagement 136

Engagement Brands Review Influencer 136

Sprout Social

MAY 9, 2023

Content generation Intelligent social media management tools, like Sprout, analyze voice of customer (VoC) data in social posts and reviews to inform what content your target audience is most interested in. This allows you to anticipate your customers’ next move and take strategic actions for intended results.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Waxing UnLyrical

MAY 13, 2019

Fast Retailing. Now on to: 5 Simple Ways SMBs Can Ace Social Listening. People form social media groups and communities to discuss matters they care about. Using our example above, there are lots of groups advocating green living on different social networks. Review Trackers. Sprout Social.

Small Business 216

Small Business Pharmaceuticals HootSuite Startup 216

Twist Image

JULY 23, 2018

That means that brands should, or so the pitch goes, be thinking about everything from online Amazon stores, shipping, logistics, review management -- as well as advertising.". It could be eye glasses, shoes, mattresses, search engines, online social networks, etc. online social network. It's not just Amazon.

Retail 49

Retail Consultant Advertising Startup 49

Twist Image

MARCH 28, 2013

It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. Applications range from step-by-step indoor navigation, to product-level retail customer engagement, to proximity-based social networking." We may be inching ever-closer to this reality.

GPS 81

GPS Retail Apple Marketing 81

The Way of the Web

MARCH 27, 2011

Each one was from a product manufacturer or retailer who had received a negative review or forum post and wanted to know what they could, and should, do about it. If only I’d had the 2011 ‘The Retail Consumer Report’ from Harris available at the time. (h/t h/t Mediapost and Mack Collier ). The survey of 1605 U.S

Review 35

Review Retail Flickr Forums 35

Buzz Marketing for Technology

JUNE 5, 2013

31% read online endorsements, reviews or recommendations. Product reviews and recommendations are major resources for consumers doing research; make sure they’re prominently displayed on the product pages of your website. Try adding a YouTube channel to your social media arsenal. 38% comparison shopped online.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Sprout Social

JUNE 26, 2023

For example, by studying customer data , retailers can anticipate ebbs and flows in footfalls based on location, events or seasons and allocate resources accordingly. AI capabilities scan millions of data points from various sources such as social media and review websites to spot hidden patterns.

Sentiment 104

Sentiment Analysis Patterns Price 104

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

&# Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on. Foursquare!

Industry 231

Industry Real Estate Social Media Travel 231

Twist Image

MARCH 15, 2011

Gift cards are big business these days and many retailers are getting in on the action. Facebook will reach almost nine in ten social network users and 57.1 The arrival of Social Commerce. For the past few years, many media pundits (including me) have lauded the arrival of Social Commerce. What the Facebook?

Facebook 111

Facebook Retail Buy Analytics 111

Hootsuite

AUGUST 2, 2022

Use Hootsuite Streams to track them across every social network. Take a look at positive and negative reviews by customers. Try Hootsuite free for 30 days. Do your research (AKA a competitive analysis). Spend some time researching the customer experience landscape. Get a Free a Heyday Demo.

Template 77

Template Templates Strategy HootSuite 77

Diva Marketing Blog

MAY 8, 2014

Odd as it seems, review sites like Yelp ( www. Jelly combines your social network and your friends'' network. . Jelly combines your social network and your friends'' network. . Retails both online and offline are launching mobile apps to complement our digial shopping experiences.

Smart Phone 76

Smart Phone Retail Mobile Buy 76

Webbiquity SMM

JULY 9, 2012

Recommendations and reviews are common in the consumer world, where customers routinely yelp, buzz and epine about everything from air conditioners to yard ornaments. Search for any local restaurant, retailer or other establishment and customer reviews are almost certain to be featured prominently in the results.

B2B 101

B2B Case Study Telecommunications Banking 101

Sprout Social

JUNE 27, 2022

Headlines surrounding the network typically discuss how it’s impacting consumer behavior from a retail perspective, but the full picture is much larger. Keeping up with these social trends isn’t just a B2C priority. ” — Maria Kalyadina, Head of Social at Semrush. Must have missed this in business school…??

B2B 136

B2B Brands Marketing How To 136

Twist Image

JANUARY 16, 2013

Much has already been written about the technology and gamification of an active lifestyle that Nike delivers with this hybrid of watch, accelerometer, online social network, and digital physical activity drill sergeant. The above posting is my twice-monthly column for the Harvard Business Review. harvard business review.

Brands 108

Brands iPad Apple Loyalty 108

Sprout Social

MARCH 13, 2017

Social media is 24/7. It has become second nature for consumers to turn to social networks like Facebook and Instagram on their morning commute, during the day while on-the-go and even as they wind down in the evening. This is especially true for retail brands that maintain several locations.

Notification 63

Notification Mobile Instagram Engagement 63

Laurel Papworth

JULY 11, 2012

Brumby’s owner, the listed Retail? We are doing a [recommended retail price] review at present which is projected to be in line with CPI, but take an opportunity to make some moves in June and July, let the carbon tax take the blame, after all your costs will be going up due to it ,” he wrote.

Social Media 94

Social Media CPI Price Retail 94

Bill Hartzer

MAY 12, 2011

Already an established and trusted leader in helping retailers effectively expand their reach to Facebook Platform, comparison search engine SortPrice.com has rolled out an updated version of its Store Application for Facebook that adds even more features to a tool that is already used by more than 1,500 merchants nationwide.

Applications 103

Applications Platform Retail Facebook 103

Social Media Marketing

MAY 8, 2013

For autos, even the Super Bowl didn''t help, as social sharing around that content fell flat in Q1 2013. In the automotive space, online reviews are just as influential as professional opinions for buyers. Being a community manager is more than just posting to social networks on behalf of brands. Here''s how.

Social Media 160

Social Media Automotive Klout Flipboard 160

Convince & Convert

JUNE 18, 2014

DataSift’s platform enables companies to easily aggregate, filter, and extract information from the billions of social-media conversations that happen across the world. With data from top social networks like Twitter, Facebook, Tumblr and WordPress, DataSift powers hundreds of applications and analyses across a wide variety of industries.

Trends 154

Trends Marketing Education Training 154

Diva Marketing Blog

MAY 8, 2014

Odd as it seems, review sites like Yelp ( www. Jelly combines your social network and your friends' network. . Jelly combines your social network and your friends' network. . Retails both online and offline are launching mobile apps to complement our digial shopping experiences.

Smart Phone 40

Smart Phone Retail Mobile Buy 40

Sprout Social

JUNE 16, 2020

For example, a local outlet of a nationwide retail chain could have a gray checkmark. It may take longer to verify accounts representing businesses as the Facebook team will have to manually review your documents to confirm their authenticity. But Facebook made an update that removed the gray verification badge in October 2019.

Badge 116

Badge Facebook How To Applications 116

Hootsuite

JULY 4, 2022

Does TikTok and the opportunities it provides align with my social media goals? Your goals are the heart of your social media strategy and your social network choices need to be in service of them. Hopefully we’ve convinced you of the value TikTok can bring to your business’s social media strategy.

Questions 104

Questions Banking Insurance HootSuite 104

Kikolani

AUGUST 24, 2012

Over at the Social Media Examiner Blogging Club, I’m offering free blog reviews. Content Development: Finding Great Topics for Your Target Audience – Find out how to discover great content topic ideas for your target audience using internal resources, tools, and social networks. Be sure to sign up!

Mashup 117

Mashup Resources How To Remix 117

Hootsuite

MARCH 16, 2020

Once you have submitted your information, a TikTok representative will review your information. These can include a shoppable component for retailers. . After you have completed your ad campaign’s set up, you can submit your campaign for review. . Review TikTok inspiration studies. TikTok ad options.

Advertising 141

Advertising Marketing Campaign Hashtag 141

Twist Image

JANUARY 3, 2012

More social. Social Media and online social networking has changed the very fabric of business and society. Along with the slew of customer service gaffs we've seen businesses go through in the past five years, this has forced brands to become (somewhat) social. networked appliances. social media.

GPS 106

GPS Microsoft Apple Loyalty 106

Diva Marketing Blog

JUNE 6, 2012

As marketers begin to explore Pinterest the first question that I'm asked is: If my company isn't "visual" like a business to consumer (B-to-C) retail or food or fashion company, but is business to business (B-to-B) is Pinterest right for us? . Review your social media strategy as well as marketing strategy. see below.).

Fashion 97

Fashion Sports Guidelines Retail 97

Sprout Social

JUNE 24, 2019

social messages annually. Friendemic specializes in online reputation tools, using their proprietary review tracking and management product, for many of the world’s largest automotive brands, retail-level dealer groups, individual dealerships and retail businesses nationwide. Social Babies. Friendemic. Bloomerang.

Automotive 72

Automotive Reputation Social Media Management Retail 72