Waxing UnLyrical

article thumbnail

Weekly Roundup: Reputation

Waxing UnLyrical

Before you engage in a debate over the apostrophe or lack thereof , one thing is for certain: reputation is key to presidential-type success whether at the national or corporate level. So this week’s roundup features seven posts from around the web that focus on building a great reputation online and beyond.

article thumbnail

A Lesson in Reputation Management From Richard III

Waxing UnLyrical

And while Ricardians are trying—and will continue to try—to undertake a rather large reputation management project, you can bet that that will take a long time… if it even works. The digital age has given us an incredible opportunity to shape our own reputations. Writing our own histories. Based in the Washington, D.C.,

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Shedding Light on Black PR

Waxing UnLyrical

And reputation management is often a large part of what we, as PR professionals, do; for some, it’s what they specialize in and focus on. There are also numerous companies that offer to “scrub” your reputation for you (for varying amounts of money), or teach you how to do it yourself; though at least in the U.S.,

article thumbnail

#measurePR Recap (September 2018): Ethics of PR Measurement

Waxing UnLyrical

Sultana Ali pointed out what is at stake: your reputation as a Public Relations professional. Question three dealt with reputational risk, something that pretty much every company or institution out there thinks about—but sometimes only during a crisis. That’s a mistake, of course—reputational risk can come in many forms: A3.

Committee 119
article thumbnail

Top Tips for Handling a PR Crisis

Waxing UnLyrical

It takes a business years to build a reputation as trustworthy in the eyes of consumers, but burning it all down can occur in just moments. Guest post by David H Lasker. A high-profile accident, product recall or allegations of illegal activity can cause profound, lasting damage to a company’s good standing in the community.

Tips 160
article thumbnail

Taking Ownership of Online Trust Signals

Waxing UnLyrical

Wouldn’t it be incredible if every PR pro stopped just once a year to listen, and created some kind of trust and reputation audit? Top 1% Influencer Carrie Morgan just released her first book: Above The Noise: Creating Trust, Value & Reputation Using Basic Digital PR. How would I do a trust audit?

article thumbnail

What “Saved by the Bell” Teaches us About Influence and Ambassadors

Waxing UnLyrical

A microcosm example of influencers vs ambassadors and the value each can provide to your reputation – or in this case, your client’s reputation. Still, even if his character had been clean, he would only have been around an episode or two and then the reputation boost would’ve left with him.