Janet Fouts

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Social Media Listening – It’s About Emotions

Janet Fouts

Understanding how emotion comes into play in buying decisions can be extremely useful when listening on social media sites. Sentiment analysis may add some context, but in general, we are guessing when we build predictive models based on social media data sets. Listen to social.

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Social Media is Not a Direct Sales Channel

Janet Fouts

They spend hours working on the language they’ll use in different scenarios and projecting the questions that may come up and how they will answer them. In these days of social media they Google and search social networks to find out more about a prospect before they even call them.

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A Hard Social Media Lesson for Hoteliers

Janet Fouts

If you don’t remember anything else I’ve ever told you about social business, remember this: ALL business is social. Even if you aren’t using social media–other people are–and they talk. We will not question guests about their intentions after a reservation is made.” Oh how they do talk.

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Social Media for the Busy Sales Person

Janet Fouts

I’ve gotten quite a bit of great feedback on my last post, the 5 traits of the social sales person. The post really seems to have struck a nerve with a lot of people, even though it barely touches the surface of how sales people can use social media to get more business. Of course that’s a lot of the feedback I got.

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How social media is like spaghetti sauce

Janet Fouts

In focus groups people say what they think the marketer wants to hear, or will enhance their pubic facing persona, but if we listen to them talking among themselves, as social media enables us, we may find a completely different story. social business Social Media in Action mindfulsocial social sales'

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Social Media Efficiency

Janet Fouts

The number one question I get about social media is: “How can I do all this social media stuff and still get my work done?&#. Great question isn’t it? I mean, OK, I confess I spend all day attached to social media like an IV but that’s my job.

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CEOs-Roll Up Your Social Media Sleeves

Janet Fouts

The lesson is clear: CEO’s that are active in social media and content marketing efforts ignite conversation. Writing for the MediaBistro’s 10,000 Words, Lauren Hockenson might have summed it up best when she wrote about three takeaways , “Never underestimate the power of social media to become a megaphone for a cause.”.