Remove no-one-puts-social-pr-in-a-corner
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No One Puts Social (PR) In a Corner

Waxing UnLyrical

As I was working on a strategy memo yesterday, I started noodling with Venn diagrams (I love those things) to illustrate what a truly social PR strategy should look like. It’s seen and heard enough to do a cut-and-paste job on a PowerPoint deck, slap some logos on it and present it as a “social media strategy.”

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Sometimes referred to as the PESO model (I avoid using this name because it puts paid first when it should be a lower priority.),

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The Coca Cola Debacle

Proactive Report

One of the duties of a PR person is to monitor the environment and give feedback to the executives of a brand so that they can align their vision and their activities with the trending sentiment of their publics. What no doubt started as an attempt to improve their corporate culture turned into a PR nightmare.

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Monday Roundup: Best of SBC + #socialPR Launchpad

Waxing UnLyrical

If you’re down with that, read on. So: over the years, I feel like I’ve shared a million dollars (or more) worth of great info on the blawg, but a million dollars isn’t cool. I said F-R-E-E) mini-training: “The Social PR Launchpad: Unleash Your Inner Social PR Superhero” on November 13-15 from 2-3 pm ET.

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Monday Roundup: Knocking Down Silos

Waxing UnLyrical

One of the biggest roadblocks to effective integrated communications is the existence of silos within an organization. ” That’s just one tip from Brandi Boatner , digital experience manager for IBM, in this write-up by Mark Renfree for PRNews. PR Crossroads: Four Ways to Navigate Measurement in the Future.

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Online reputation monitoring: What it is and why it’s important for business

Sprout Social

From shout-outs to call-outs, brands need a pulse on many channels to keep a clean reputation. From shout-outs to call-outs, brands need a pulse on many channels to keep a clean reputation. Most brands are already watching their social mentions, review listings and direct feedback channels. The reality?

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I Launched a New Product Based on a Viral TikTok Trend. Here’s Why It Worked—and How It Changed the Way I Do Business Forever

Buffer Social

But, when my team saw the #pancakecereal trend taking TikTok by storm during the height of the pandemic, we felt we had to get in on the action—in a way that might change how our company thinks about innovation forever. We could have come up with clever social media videos of our own to try and capture even some of the 1.7

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