Sprout Social

APRIL 29, 2024

Improves the credibility and trust of your brand According to a 2024 BrightLocal survey , 77% of consumers check at least two review sites or platforms before making a purchasing decision, and 71% of consumers would not consider using a business with an average rating below three stars. This will deepen your connection.

Reputation 91

Reputation Brands Sentiment Survey 91

Adam Cohen

JULY 12, 2010

Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success. Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too.

Research 265

Research Social Media Marketing Retail 265

Convince & Convert

FEBRUARY 26, 2016

I am ready to proclaim that 2016 will be the Year of Mobile. Quite frankly, if I hear someone actually proclaim that—and I know if I Google “Year of Mobile,” I’ll find plenty of articles in my search results—I will bang my head against the nearest wall until it is stricken from my memory. The world is mobile.

Mobile 60

Mobile Survey Marketing Newsletter 60

Harp Interactive

AUGUST 26, 2010

The following information is taken from a survey of 137 brand marketers and ad agency professionals that point to a significant investment in social media marketing programs in the next 12 months. Of the marketers surveyed: 63% have already implemented social media marketing programs, and. 137 responded to the survey.

Study 285

Study Social Media Survey Conference 285

Convince & Convert

APRIL 10, 2015

These days, mobile strategy is an imperative for marketing departments across every industry. While today’s CMO is looking at mobile advertising and optimizing websites for tablets, the first word on everyone’s mind is “app.” Let’s dive deeper into how mobile can fast-track your company’s transformation. Punch-Card Loyalty.

Mobile 60

Mobile Strategy Loyalty SMS 60

The Realtime Report

FEBRUARY 28, 2014

The vast majority – 85% – rely on their smartphone for basic lifestyle activities, according to a survey of 1,000 U.S. The survey also asked about security concerns. Two-thirds of respondents expressed concern about whether their mobile security needs are being addressed. adults by security app Clean Master.

Statistics 178

Statistics Survey Mobile Activities 178

Sprout Social

MARCH 19, 2024

This comprehensive analysis, which can be conducted in multiple languages, helps the bank identify essential improvement areas, such as mobile banking, fees and branch services. For example, a mobile carrier can utilize AI-driven sentiment analysis to tackle customer churn by integrating text analytics with their call center software.

Sentiment 109

Sentiment Banking Patterns Hotels 109

Buzzlogix

JANUARY 11, 2018

Achieving B2B mobile marketing success in today’s digital economy means marketing a mobile experience. This includes both mobile-friendly websites and mobile apps. Based on recent business trends , you might be thinking that mobile marketing is really something that will only benefit B2C companies, but this is incorrect.

B2B 40

B2B Mobile SMS Tips 40

Convince & Convert

JUNE 4, 2014

That’s among the key takeaways of a new Chango/Digiday survey that asked 400 media buyers, agency executives and brand executives how they’re using the technology and measuring its success. The most risky retargeting — and perhaps also the most exciting and promising for the future — is now taking place on mobile.

Industry 148

Industry Data Survey Mobile 148

Hootsuite

DECEMBER 20, 2019

According to Pew Research Center, 71% of U.S. Research from Hootsuite, Kepios, and We Are Social shows that advertisers on Facebook can reach upward of 113.3 According to Pew Research Center, the share of older Americans on the platform has more than doubled since 2012. Almost 75% of U.S. Seven in 10 U.S. adults use Facebook.

Social Media 111

Social Media Facebook Marketing HootSuite 111

SocMed Sean

JUNE 23, 2017

Thanks to Robert for sharing his insights on the topic of mobile apps and how to drive their adoption! Mobile is the new normal, and businesses are striving to follow this direction so as not to lose the race of winning customers. This expectation holds true for mobile apps, as well. One other thing to mention.

Organization 182

Organization Mobile Apple SEO 182

Ignite Social Media

FEBRUARY 18, 2019

According to a Social Media Marketing Industry Report from Social Media Examiner, small and medium sized businesses continue to focus their social media marketing on Facebook, which is being used by 94% of those surveyed. adults, according to Pew Research Center. incremental conversions. 71% lower cost per incremental conversion.

Advertising 121

Advertising Facebook CPM Committee 121

Sherrilynne Starkie

DECEMBER 13, 2018

This week’s Top Five social media ‘must know’ news stories includes new Facebook search ads, Instagram’s audio messages, Google’s For You tab, YouTube’s Stories and news from Pew Internet Research on media consumption habits. This is according to a new Pew Research Center survey. — SS.

Social Media 150

Social Media Video YouTube Instagram 150

Sprout Social

NOVEMBER 2, 2023

When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. Don’t forget to integrate feedback mechanisms, such as customer surveys or user testing. Use surveys or feedback forms to ask customers how they felt during their experience. What’s the trick?

Examples 101

Examples Template Templates How To 101

Buffer Social

JANUARY 25, 2018

Social media is going mobile. If you prefer to read a slide deck, here’s the full slide deck: This report wouldn’t have been possible without the amazing studies, research, and data available. Social media is going mobile. Pinterest: 80 percent of its traffic comes from mobile devices 9 VentureBeat , 2015.

Social Media 111

Social Media Trends Report Survey 111

Hootsuite

JUNE 9, 2022

And unlike traditional surveys, there’s no waiting for results. Where do you think audiences are more likely to go to follow or research brands/products? Or tap the create Tweet logo in the top right corner of the mobile app — just like you would for any Tweet. Do market research. Users see results instantly.

Engagement 145

Engagement Twitter HootSuite Survey 145

Sprout Social

FEBRUARY 8, 2021

Voice of the customer is a market research term for the process of collecting, analyzing and implementing customer feedback data. Through collection methods like surveys and reviews, the data will then be analyzed and distributed to relevant departments. Others, like surveys and customer interviews, require a more active approach.

Data 123

Data Survey How To Review 123

Webbiquity SMM

FEBRUARY 16, 2016

Here are five key takeaways from this research: Image credit: e_Strategy Trends. The CMO Survey ). The CMO Survey ). The CMO Survey ). The CMO Survey ). Nearly half of all the employees conducting research for B2B purchases are millennials. The CMO Survey ). billion in 2014. MediaPost ). MediaPost ).

B2B 110

B2B Social Media Marketing Survey 110

Hootsuite

OCTOBER 20, 2022

of those purchases were made on a mobile device. A takeaway from that is that if your business doesn’t have a mobile-friendly ecommerce store , and you’re not selling on social , then you’re already a step behind the rest of the industry. Consumers want to be able to research online, and buy in-store. In 2022, 58.4%

Retail 105

Retail Trends Privacy FAQ 105

Buzz Marketing for Technology

JULY 24, 2008

Managers Say the Majority of Information Obtained for Their Work Is Useless, Accenture Survey Finds. Managers Say the Majority of Information Obtained for Their Work Is Useless, Accenture Survey Finds. -->. Global Home. 04 January 2007. Information on competitors easier to find than that on other parts of their own organizations.

Survey 170

Survey Instant Messaging Applications Software 170

Ignite Social Media

JANUARY 10, 2018

In a survey conducted by Edison research, it was found that the average US mother spends approximately 3.5 1 Due to its portability and ease of use, 90% of mothers use mobile devices to access the internet and social media. In a survey conducted by Edison research, it was found that the average US mother spends approximately 3.5

Social Media 113

Social Media How To Survey Social Networking 113

Ignite Social Media

APRIL 17, 2020

But let’s start with some excellent research from our friends at GlobalWebIndex which shows how people have already adapted their shopping habits by moving offline to online: What We Expect to See Post-COVID-19. If that GWI research we mentioned earlier is accurate, fitness brands may come out of this pandemic stronger than ever.

Social Media 106

Social Media Marketing Retail Energy 106

Social Media Strategies Summit

NOVEMBER 7, 2018

According to research from Bloomberg , Gen-Z is set to surpass Millennials in 2019 as the most populous generation, making up about 32% of the total population. Kik, a cross-platform mobile messaging app. Kik is a cross-platform mobile application used for instant messaging. Trend #1: Focus on Generation Z.

Platform 271

Platform Social Media Influencer Trends 271

The Realtime Report

JANUARY 21, 2014

Facebook, YouTube, Google+, Twitter and LinkedIn are still the most popular social networks worldwide, but Instagram is growing faster than any other social site, according to new research by GlobalWebIndex. mobile is the most popular way to access social networking sites (66%), vs. PCs and tablets at 64%.

Social Networking 175

Social Networking Instagram Microblogging Statistics 175

Webbiquity SMM

FEBRUARY 2, 2016

But likely the most significant finding from recent research (see below) is this: the average person now spends more time online than with TV and all other media (newspapers, magazines, etc.) The CMO Survey ). By 2019 mobile advertising will represent 72% of all US digital ad spending. The CMO Survey ). Payfirma ).

Hubspot 100

Hubspot Marketing B2B Survey 100

Social Media Strategies Summit

AUGUST 28, 2019

According to the research firm Aberdeen , companies that are identifying customer needs and wants through predictive analytics are able to increase their organic revenue by 21% year-over-year , compared to an average of 12% without predictive analytics. Starbucks Uses Predictive Analytics to Serve Personalized Recommendation.

Examples 200

Examples Marketing Retail Automotive 200

Ignite Social Media

APRIL 29, 2019

Frustration grew when Instagram first debuted the feature and users tried to shop and were then taken to the company’s mobile site. Instagram took a big leap by enabling in-app purchases direct from shoppers’ favorite brands including Nike, Zara, Adidas and more. LinkedIn Gets Emotional.

Trends 122

Trends Social Media LinkedIn Instagram 122

Adam Sherk

MARCH 19, 2013

In reading the Pew Research Center’s State of the News Media 2013 there were some interesting things in the sections on magazines and digital that I thought I’d point out. Mobile Creates Additional News Consumption. Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter.

News 128

News Mobile Survey Study 128

Hootsuite

AUGUST 2, 2022

Do your research (AKA a competitive analysis). Spend some time researching the customer experience landscape. This in-depth guide on social media competitive analysis may give you some inspiration on how to tackle your customer experience research. Send out surveys. Try Hootsuite free for 30 days.

Template 77

Template Templates Strategy HootSuite 77

The Realtime Report

JUNE 24, 2020

According to a recent survey, it is believed that freelancing will outnumber traditional employment by the year 2027. There are many convenient mobile options for this form of payment. If you are a freelancer or consultant, make sure to research these and other means of getting paid before ultimately settling on one.

Consultant 91

Consultant Banking Wireless Survey 91

Sprout Social

SEPTEMBER 21, 2022

In fact, mobile commerce — or m-commerce — is likely to make up nearly half of all US retail m-commerce sales by 2025. Their mobile app makes it easy to shop on the go, and features like price comparisons, personalized ads, discounts and sales enable a world-class online shopping experience. People love shopping on their phones.

Retail 126

Retail Apparel Discount Fashion 126

Sprout Social

JUNE 26, 2023

The technology identifies sentiment in feedback from a wide range of sources such as platforms like Trustpilot or Google My Business, social media comments and direct mentions, surveys and news sources. Predictive analytics Predictive analytics understands patterns in customer behavior to anticipate future customer needs.

Sentiment 102

Sentiment Analysis Patterns Price 102

The Realtime Report

NOVEMBER 1, 2017

In 2013, just 7 percent of companies had implemented a mobile app strategy, and 51 percent of companies had no plans to develop one, a FeedHenry survey found. By the end of 2017, 67 percent of small businesses will have built their own mobile apps. Concurrent with the rise of mobile internet usage has been the rise of apps.

Mobile 111

Mobile GPS Wireless Compete 111

The Realtime Report

MARCH 8, 2017

Based on Influenster’s latest survey findings, 97% of women in the US own smartphones which has a huge influence on how they shop. Influenster, a product discovery and reviews platform, surveyed 11,266 women consumers in the US to find out how they shop and how they use product reviews to make their purchase decisions.

Review 70

Review Instant Messaging Survey Sample 70

Sprout Social

AUGUST 2, 2022

This new mobile-first feature allows the platform to capitalize on the fact that 70% of its viewership comes from mobile devices. Sprout research found that 68% of people have already made a purchase directly via social , while a staggering 98% expected to do so in 2022. It’s been predicted that social commerce will be a $1.2

YouTube 137

YouTube Trends Strategy Content 137

The Realtime Report

JULY 23, 2012

The study conducted a survey distinguishing those who actively use the internet, and then evaluating participants for mental health issues. The majority (53%) of Americans 65 and older use the internet regularly, and 13% of US adults age 50+ are on Twitter, according to Pew Research Center. The findings?

Activities 192

Activities Social Media Journal Study 192

Mindjumpers

AUGUST 3, 2012

Currently, her research focuses on various topics related to CRM software, sales, customer service and marketing strategy. This month, I surveyed end users to find out how they draw value from going social. Salesforce surveys, for example, show Chatter reduces email 30 percent and meetings 27 percent.

Social Enterprise 209

Social Enterprise Yammer Jive Crowdsourcing 209