Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. People are the fuel behind social media, which is really just tools and tactics. Do they use social platforms and if so, how often and why?

Research 265

Research Social Media Marketing Retail 265

The Realtime Report

DECEMBER 6, 2013

if you have additional updates, or a social network that you feel should be on the list. . Facebook Is Most Popular Mobile App [Survey]. Which app do you use most frequently on your mobile phone? Survey data came from a poll of 500 people in the US who activated a mobile phone between June-September 2013.

Social Networking 150

Social Networking Mobile Tumblr Facebook 150

Harp Interactive

AUGUST 26, 2010

Highlights and Statistics of Social Media Usage by Brands. The following information is taken from a survey of 137 brand marketers and ad agency professionals that point to a significant investment in social media marketing programs in the next 12 months. 87% plan to increase that investment in the next 12 months.

Study 285

Study Social Media Survey Conference 285

SocMed Sean

MAY 30, 2018

Thanks to James for sharing his insights on the topic of social media recruitment and tips on how to find the right employees using social networks! Social Media Recruitment is a valid—and recommended— strategy to gain new, cutting-edge employees and expand your workforce. By now, we’ve all heard of Social Media.

Social Media 232

Social Media Hashtag LinkedIn Instagram 232

Ignite Social Media

APRIL 29, 2019

Spring is synonymous with change and that certainly applies when it comes to social media. There were a whole host of new features and updates being rolled out over the past month from some of the top social platforms. Let’s talk about the April Social Media Trends! . Instagram Shopping Evolves.

Trends 122

Trends Social Media LinkedIn Instagram 122

Ignite Social Media

APRIL 17, 2020

As politicians, health experts and business leaders begin to debate how and when to loosen social distancing restrictions, our social media agency has begun to discuss how social media usage and, therefore, social media marketing is likely to look post-COVID-19 when our collective national lockdowns lift.

Social Media 106

Social Media Marketing Retail Energy 106

Buffer Social

JANUARY 25, 2018

Social media is changing at a rapid pace. For example, the content format Stories was introduced on several major social media platforms slightly more than a year ago. To succeed on social media, it’s essential to stay ahead of the curve and understand the latest social media trends.

Social Media 111

Social Media Trends Report Survey 111

Ignite Social Media

JANUARY 10, 2018

As the internet and social media have become entwined in everyday life, they have also drastically changed motherhood. In a survey conducted by Edison research, it was found that the average US mother spends approximately 3.5 With this shift in usage, marketers must know where mothers spend their time online.

Social Media 113

Social Media How To Survey Social Networking 113

Hootsuite

DECEMBER 20, 2019

Facebook demographics reach farther and wider than any other social media network. According to Pew Research Center, 71% of U.S. adults use the social network. Tik Tok has been hailed as the latest teen craze, but Facebook still corners the social market when it comes to reaching teens around the world. In the U.S.,

Social Media 111

Social Media Facebook Marketing HootSuite 111

Webbiquity SMM

FEBRUARY 16, 2016

Here are five key takeaways from this research: Image credit: e_Strategy Trends. B2B marketing budgets are shifting to digital and social. Social media benefits are unclear. The CMO Survey ). The CMO Survey ). The CMO Survey ). The CMO Survey ). 9 B2B Social Media Marketing Stats and Facts.

B2B 110

B2B Social Media Marketing Survey 110

Hootsuite

MAY 20, 2020

With the increased use of social tools for business communications, social media security is more important than ever. While the benefits of social are clear, there are risks to be wary of. If you are on social (and who isn’t?) , you need to protect yourself against common social media security threats.

Social Media 144

Social Media Tools Tips Policies 144

Hootsuite

MARCH 11, 2020

57% of LinkedIn users access the site using mobile devices. links, forms, video) to mobile. Here’s an even more detailed breakdown from our 2020 digital report on social media of LinkedIn’s advertising audience by age group and gender. Another very important thing to note is how your LinkedIn users are accessing the site.

LinkedIn 138

LinkedIn Social Media Marketing HootSuite 138

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. At the same time, text analytics can monitor public concerns on social media.

Sentiment 108

Sentiment Banking Patterns Hotels 108

Mindjumpers

DECEMBER 11, 2012

A survey done in 2012 by McKinsey, showed that 95 percent of those living in Tier 1, Tier 2, and Tier 3 cities are registered on a social media site and proves at the same time to be the most active users. The Chinese social media landscape is vast and bubbling with innovation. A diversity of Internet users.

Social Media 254

Social Media Privacy Nielsen Social Networking 254

Hootsuite

OCTOBER 27, 2020

More than 4 billion people around the world now use social media each month, and an average of nearly 2 million new users are joining them every day. The world is spending more time on social media too, with the typical user now spending roughly 15 percent of their waking life using social platforms.

Report 145

Report Social Media Yahoo Analysis 145

Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 Image credit: The CMO Survey. 70% of the U.S.

Social Media 100

Social Media Marketing Survey Metrics 100

The Realtime Report

JULY 23, 2012

Regular social media use can stave off depression among older users. According to a study by by Shelia Cotton, a sociologist at the University of Alabama, Internet and social media users over the age of 50 may reduce their chances of suffering from depression by one-third compared to those who do not participate in social media.

Activities 192

Activities Social Media Journal Study 192

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Sprout Social

NOVEMBER 2, 2023

They see your ads, interact with you on social media and explore your website before they buy. To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. It doesn’t need to be a two-way interaction.

Examples 101

Examples Template Templates How To 101

Convince & Convert

DECEMBER 29, 2011

Outstanding research from Tom Webster that debunks some common myths about social media. Social media is growing up fast. No longer a niche plaything of the digerati, social media is firmly entrenched as a societal game changer of historical importance. Super Socials use and Worship their Smartphones.

Social Media 166

Social Media MySpace Statistics Social Networking 166

agora pulse

DECEMBER 13, 2018

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game. GDPR Seeps Into Social.

Social Media 132

Social Media UGC Adwords Influencer 132

The Realtime Report

FEBRUARY 28, 2014

The vast majority – 85% – rely on their smartphone for basic lifestyle activities, according to a survey of 1,000 U.S. social media (46%). social media (56% women vs. 35% men). The survey also asked about security concerns. The survey was conducted from February 6-10 among 1,000 U.S.

Statistics 178

Statistics Survey Mobile Activities 178

Convince & Convert

MAY 27, 2011

Social media is growing up fast. No longer a niche plaything of the digerati, social media is firmly entrenched as a societal game changer of historical importance. Data about how social media really works, who uses it and how, continues to surprise. 9 Surprising New Facts About Social Media in America.

Social Media 166

Social Media MySpace Statistics Social Networking 166

Social Media Marketing

AUGUST 8, 2013

Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media. And the gap is only going to widen.

Social Media 167

Social Media Nielsen Press Release News 167

Ignite Social Media

FEBRUARY 18, 2019

According to a Social Media Marketing Industry Report from Social Media Examiner, small and medium sized businesses continue to focus their social media marketing on Facebook, which is being used by 94% of those surveyed. adults, according to Pew Research Center. incremental conversions.

Advertising 121

Advertising Facebook CPM Committee 121

Convince & Convert

JUNE 4, 2014

That’s among the key takeaways of a new Chango/Digiday survey that asked 400 media buyers, agency executives and brand executives how they’re using the technology and measuring its success. Only eight percent of survey respondents were “very successful” in meeting their objectives with mobile retargeting.

Industry 146

Industry Data Survey Mobile 146

SocMed Sean

JUNE 23, 2017

Thanks to Robert for sharing his insights on the topic of mobile apps and how to drive their adoption! Mobile is the new normal, and businesses are striving to follow this direction so as not to lose the race of winning customers. This expectation holds true for mobile apps, as well. One other thing to mention.

Organization 182

Organization Mobile Apple SEO 182

Webbiquity SMM

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. A year ago, the top questions most marketers had about social media related to tactics, with ROI second.

Report 191

Report Social Media B2B Newsvine 191

Socialmedia.biz

JUNE 23, 2018

Technology and the internet are supposed to be bringing us closer together and almost every social media site pushes that concept as a reason for using these free services. New studies indicate that people are feeling lonelier than ever before and social media may be the cause. Social Media May Be the Cause After All.

Social Media 67

Social Media Notification Study Skills 67

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Note that the survey population was 12 and up, including a representative portion of seniors). 41% provide opinions about products/services.

Social Media 159

Social Media Statistics Strategy Research 159

Convince & Convert

APRIL 10, 2015

These days, mobile strategy is an imperative for marketing departments across every industry. While today’s CMO is looking at mobile advertising and optimizing websites for tablets, the first word on everyone’s mind is “app.” Let’s dive deeper into how mobile can fast-track your company’s transformation. Punch-Card Loyalty.

Mobile 60

Mobile Strategy Loyalty SMS 60

Sprout Social

FEBRUARY 8, 2021

Voice of the customer is a market research term for the process of collecting, analyzing and implementing customer feedback data. Through collection methods like surveys and reviews, the data will then be analyzed and distributed to relevant departments. Others, like surveys and customer interviews, require a more active approach.

Data 122

Data Survey How To Review 122

Buzzlogix

JANUARY 11, 2018

Achieving B2B mobile marketing success in today’s digital economy means marketing a mobile experience. This includes both mobile-friendly websites and mobile apps. Based on recent business trends , you might be thinking that mobile marketing is really something that will only benefit B2C companies, but this is incorrect.

B2B 40

B2B Mobile SMS Tips 40

Hootsuite

OCTOBER 20, 2022

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. of those purchases were made on a mobile device. This is being driven by two factors: Growing concern about how social media companies and websites collect and use data. Keep reading to get trendy! In 2022, 58.4%

Retail 104

Retail Trends Privacy FAQ 104

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). AI capabilities scan millions of data points from various sources such as social media and review websites to spot hidden patterns.

Sentiment 102

Sentiment Analysis Patterns Price 102

Hootsuite

JUNE 9, 2022

And unlike traditional surveys, there’s no waiting for results. Where do you think audiences are more likely to go to follow or research brands/products? Or tap the create Tweet logo in the top right corner of the mobile app — just like you would for any Tweet. The same rule applies to social media.

Engagement 145

Engagement Twitter HootSuite Survey 145

The Realtime Report

JANUARY 21, 2014

Facebook, YouTube, Google+, Twitter and LinkedIn are still the most popular social networks worldwide, but Instagram is growing faster than any other social site, according to new research by GlobalWebIndex. The Facebook-owned image sharing social network increased its active user base by 23% in the last six months.

Social Networking 175

Social Networking Instagram Microblogging Statistics 175